Milwaukee Journal Sentinel Joins Classified Ventures Affiliate Network

                      Will Carry Market-Leading cars.com

    CHICAGO, Jan. 31 Classified Ventures, Inc. (CV) today
announced that the Milwaukee Journal Sentinel and Journal Interactive have
joined its network of affiliated newspapers and has launched cars.com, a
leading online automotive shopping site, on http://www.OnWisconsin.com and
http://www.JSOnline.com .
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20000415/CARSLOGO )
    By logging onto http://www.OnWisconsin.com or http://www.JSOnline.com and selecting
cars.com, local consumers will be able to search for new and used vehicles
from local and national dealership inventories and Milwaukee Journal
Sentinel's classified listings, while accessing a wide range of practical
information including financing and insurance quotes. CV creates and markets
Web sites that are among the Internet's leading automotive and real estate
marketplaces: apartments.com and cars.com .
    The Milwaukee Journal Sentinel is the sixth non-investor affiliate to join
the Classified Ventures network.  The Milwaukee Journal Sentinel is the
largest daily in the market with a Sunday readership of over 1 million.
OnWisconsin.com and JSOnline.com are the most trafficked local sites in
Milwaukee and Southeast Wisconsin with 20 percent market penetration.
    "Milwaukee is a very attractive addition to our network," said Dan
Jauernig, President and Chief Executive Officer of Classified Ventures.  "The
addition of Milwaukee boosts our major market coverage to 36 of the top
50 DMA."
    "By joining the Classified Ventures network we are able to provide our
automotive advertisers and consumers with the one of the best online
automotive shopping sites on the Internet," said Rick Miller, Sales Director
for Journal Interactive.

    About Classified Ventures
    Classified Ventures creates and markets the leading nationally branded
online marketplaces that are the Internet's #1 destinations for buyers and
sellers of cars and homes.  CV's Web sites are also carried exclusively by its
local-affiliate network of more than 130 newspaper-related online sites.  Its
products are apartments.com ( http://www.apartments.com ), cars.com ( http://www.cars.com )
and HomeScape, a private-label application service provider.
    Based in Chicago, Classified Ventures is owned by six leading media
companies: Gannett Company, Knight Ridder, Inc., The McClatchy Company, The
New York Times Company, Tribune Company and The Washington Post Company.

    About cars.com
    Cars.com is a leading provider of Internet-based advertising and marketing
tools for automotive retailers and shopping tools for automotive consumers.
Cars.com is the only Internet marketing company that provides dealers a
complete Internet marketing solution from advertising-based customer
acquisition through post-purchase customer relationship management.  The
result is lower dealer sales and marketing costs through the entire automotive
lifecycle.  Cars.com serves about 6,000 automotive franchises in the U.S.
    More than half of new vehicle buyers and more than one-third of
used-vehicle buyers now use the Internet to help them shop for an automobile.
Cars.com attracts a large portion of automotive Internet users and
consistently ranks among the top five online automotive shopping sites as
measured in unique visitors by Media Metrix.  Consumers are drawn to cars.com
for its user-friendly interface, deep library of editorial content and
decision-making tools, and inventory of a half-million used and new vehicles
held by dealers in their local markets.

    About OnWisconsin.com, JSOnline.com and Milwaukee Journal Sentinel
    OnWisconsin.com ( http://www.onwisconsin.com ) is the portal site for Journal
Communications print and broadcast companies.  It is a gateway to news,
information, communities and interactive features on the Internet.  JSOnline
( http://www.jsonline.com ) is a news and information site carrying a majority of
Milwaukee Journal Sentinel content with additional stories and interactive
elements.  It is updated throughout the day, everyday, by the staff of
experienced journalists.
    The Milwaukee Journal Sentinel is Wisconsin's largest and most influential
newspaper.  One of only a few employee-owned newspapers in the country, the
Journal Sentinel's staff of award-winning journalists are an integral part of
the metro Milwaukee area where cumulative readership of the Sunday and daily
papers are over 80%.