Carfax Launches Consumer Cash Back Program From Saving Money to Making It

    FAIRFAX, Va.--Jan. 30, 2001--Millions of consumers each year save themselves thousands of dollars when they use Carfax.com to avoid buying problem vehicles.
    Now they can earn money for telling friends and relatives about the Carfax Vehicle History Service.
    "Everyday Carfax receives calls, letters and e-mails from satisfied consumers who have used the service and told their friends," says Scott Fredericks, vice president of marketing for Carfax. "We want to reward our customers for their loyalty with our new Cash Back Program; best of all, we're increasing awareness of the Carfax service which arms consumers with important data to be better informed during a used car purchase."
    Used car shopper Gregg Cahill of Pittsburgh, Pennsylvania, used Carfax to research used cars he was interested in purchasing. "I am very pleased with my purchase and was extremely satisfied with the Carfax service," he said. Cahill told Carfax that he had since recommended the service to others. "Based on my experience, I hope my friends will use your database to check out cars they might purchase."
    Like many other online referral or affiliate programs, consumers sign up for the Carfax Cash Back program and then tell friends, family and co-workers about Carfax. Consumers will get paid for sales generated by those friends, family and co-workers.

    About Carfax, Inc.

    Founded in 1984, Carfax pioneered the concept of the vehicle history report - the instant background check on any used car. Carfax Vehicle History Reports can confirm a clean title history or identify serious problems with any used car, including salvage history, odometer fraud, flood damage and more. ¶ Carfax helps millions of consumers and thousands of car dealers avoid buying used cars with costly hidden problems. Using the 17-character Vehicle ID Number (VIN), used car buyers can access over 1.2 billion vehicle history records from more than 170 different sources in the Carfax nationwide database at www.carfax.com.
    Every Carfax Report that confirms a clean title history is backed by the $5,000 Clean Title History Guarantee. Carfax, Inc., based in Fairfax, Virginia, is a wholly owned subsidiary of the R.L. Polk Company.