I.D. Systems Awarded Pilot Program to Manage British Airways Ground Equipment

       Driver and Vehicle Tracking System May Ultimately be Deployed On
   3,000 Units of Ground Support Equipment at Heathrow and Gatwick Airports

    HACKENSACK, N.J., Jan. 30 I.D. Systems, Inc.
, a leading provider of end-to-end wireless asset management
solutions, today announced that it has received a purchase order from Ryder
Ground Fleet Services to provide a pilot "Driver and Vehicle Tracking System"
for British Airways' (LISE: BAY, NYSE: BAB) fleet of ground support equipment
(GSE).  The pilot system is scheduled for implementation on a test group of
vehicles at London Gatwick Airport during the first quarter of 2001, with
subsequent potential expansion to approximately 3,000 pieces of equipment at
both Gatwick and London Heathrow airports.
    Ryder Ground Fleet Services, a unit of Ryder Plc, the U.K. arm of Ryder
System, Inc. , provides maintenance for British Airways' GSE fleet.
Steve Mulley, Engineering Manager of Ryder Ground Fleet Services, said, "On
behalf of British Airways, we sought a comprehensive fleet management system
that could, among other things, provide vehicle access control, report on
vehicle utilization, generate key maintenance data, monitor accidents, and
help ensure the safe operation of the vehicles. After reviewing a number of
proposals, we awarded I.D. Systems this pilot program based on the extensive
capabilities of their Wireless Fleet Management System. The system addresses
major safety and cost issues associated with ground support equipment, and we
are very excited about the pilot, as we envision I.D. Systems' technology as a
potential future standard for managing GSE."
    Jeffrey Jagid, Chief Executive Officer of I.D. Systems, stated, "We are
very pleased that Ryder Ground Fleet Services will be piloting our Wireless
Fleet Management System for British Airways. Every major airline at every
major airport in the world utilizes a fleet of baggage tugs, belt loaders,
aircraft tow tractors, deicing trucks, and other types of equipment. The
British Airways program puts I.D. Systems in a strong position to capitalize
on other opportunities in this large market for GSE management."
    "Managing GSE fleets with our system can generate both significant cost
savings and substantial operational improvements for airlines," continued Mr.
Jagid. "In addition to reducing vehicle-related damage and maintenance costs,
our technology can improve the speed and efficiency of aircraft service by,
for example, controlling the dispatching, allocation, and handling of
equipment in airport gate areas."

    About I.D. Systems
    Based in Hackensack, New Jersey, I.D. Systems, Inc. is a leading provider
of wireless solutions for corporate asset management. Companies implementing
I.D. Systems' patented products include DaimlerChrysler, Dana Corp., Ford,
General Motors, Hallmark Cards, John Deere, the U.S. Navy, and the U.S. Postal
Service. Using local area networks, wide area networks, and the Internet, the
Company's systems enable management to control and track the location and
status of their assets -- from letters and containers to forklifts and
railcars -- in real time.
    For more information on I.D. Systems, Inc., visit
http://www.id-systems.com.

    About British Airways
    British Airways is the world's largest international passenger airline
with one of the world's most extensive route networks. The British Airways
Group carried a record 45 million passengers in 1998-99 and maintained a fleet
of more than 350 aircraft. The airline's main bases are London Heathrow
Airport, the largest international airport in the world, and London Gatwick
Airport, which is now the 6th largest.
    For more information on British Airways, visit
http://www.britishairways.com/ecp_no_dhtml.shtml.

    About Ryder
    Ryder provides a continuum of leading-edge logistics, supply chain and
transportation management solutions worldwide. Ryder's product offerings range
from full-service leasing, commercial rental and programmed maintenance of
vehicles to integrated services such as dedicated contract carriage and
carrier management. Additionally, Ryder offers comprehensive supply chain
solutions, lead logistics management services and e-Commerce solutions that
support customers' entire supply chains, from sourcing of inbound raw
materials through distribution and delivery of finished goods. Ryder serves
customer needs throughout North America, in Latin America, Europe and Asia.
    Fortune magazine ranked Ryder as the most admired company in the highway
transportation industry in 1997 and 1998 and second-most admired in 1999. In
2000, Ryder received a higher overall rating than its competitors in the
Fortune survey. For the third consecutive year, Inbound Logistics magazine
recognized Ryder in 2000 as the top third-party logistics provider.
    Ryder's stock is a component of the Dow Jones Transportation Average and
the Standard & Poor's 500 Index. With 1999 revenue of $5 billion, Ryder was
ranked 309th on the Fortune 500 list and 332nd on the Forbes 500 in 2000.
    For more information on Ryder System, Inc., visit http://www.ryder.com.

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