Toyota, Lexus and Hyundai Sign Agreements to Leverage Wink-Enhanced Television Commercials

    ALAMEDA, Calif., Jan. 29 Wink Communications, Inc. today announced that Toyota, Lexus
and Hyundai have joined 40 national advertisers -- including DaimlerChrysler,
Ford, GM, Honda and Nissan -- in using Wink's technology to develop and
broadcast Wink-enhanced interactive television commercials.  Wink-enhanced
commercials are popular in the automotive market as they provide advertisers
with measurable, qualified lead generation and results to evaluate the success
of their television campaign.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/19991103/WINKLOGO )
    "We are constantly looking for new media platforms and emerging
technologies that increase the effectiveness of Toyota's advertisements," said
Scott Grant, National Advertising Manager, Toyota Motor Sales.  "We elected to
include an interactive component in our creative because it gives us a
cost-effective means for collecting qualified leads."
    "Wink-enhanced advertisements are an efficient way to connect our client
and their advertisements with television viewers," said Jason Harrington,
media supervisor, TeamOne Advertising.  "When Lexus came to us looking to
develop commercials that match its diverse product offerings to the
appropriate audience, we looked to Wink -- an interactive campaign made the
most sense."
    "We wanted an advertising mechanism that would give us a strong return on
investment without requiring a significant allocation of resources," said
David Weber, VP Marketing, Hyundai.  "We feel that Wink's interactive
television capabilities will be a tremendous value-add to our advertising
message while still giving us the flexibility to use our existing creative
materials and media buys."
    "In addition to generating qualified leads, auto manufacturers value the
reporting capability of Wink's technology," said Kevin Smith, SVP Advertising,
Wink Communications.  "Wink delivers reports demonstrating the enhanced ad's
performance across various categories (i.e. domestic vs. import), how it
performs against other ads in its class (i.e. full-size, midsize, etc.) and
other ads for the same car, while maintaining the proprietary nature of each
advertisers' information."

    Wink Communications, Inc.
    Wink Communications, Inc. is a leading provider of interactive television
technology and services that dramatically improve the TV viewing experience.
The company offers an end-to-end system for t-commerce transactions,
interactive entertainment and information retrieval that is simple to use and
free to the viewer.  Wink's mass-market solution also collects, analyzes and
routes viewer response information to give advertisers and broadcasters a tool
to evaluate the success and value of their television campaign.
    Introduced in June of 1998, Wink's technology is currently available to
nearly 2.5 million satellite and cable households in North America and is
distributed through partnership agreements with major cable and satellite
operators, network and cable broadcasters, national advertisers and
manufacturers of consumer electronics equipment.  For more information,
contact Tonya Hayes (tonya.hayes@wink.com) at 510-337-6315 or visit
http://www.wink.com.
    The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for forward-looking statements.  For a description of additional risks
and uncertainties, please refer to the respective company's filings with the
Securities and Exchange Commissions.
    NOTE:  WINK is a registered trademark of WINK Communications, Inc.  All
other products or brand names are trademarks or registered trademarks of their
respective owners.