KPMG Consulting's Managing Director Joins Traffic.com; Will Manage New Fleet & Logistics Line of Business

    WAYNE, Pa.--Jan. 29, 2001--Traffic.com, the leading provider of digital traffic and logistics information, announced today the appointment of Carl J. Schroeder as Senior Vice President of the Fleet & Logistics Group.
    Mr. Schroeder, who most recently was Managing Director of KPMG Consulting Inc., brings 25 years of general management and consulting experience in engineering, logistics, manufacturing, sales, marketing and procurement to his new assignment. He will be responsible for building and managing the Fleet & Logistics line of business at Traffic.com. His primary focus will be to provide transportation planning and execution solutions for enterprises engaged in shipping goods, logistics operations, managing mobile sales forces or service fleets where traffic management has a critical impact on the bottom line. Traffic.com solutions include dispatch applications, routing optimization, planning tools, and IVU/GPS device integration.
    "We are delighted to welcome Carl as a high-profile addition to our senior management team," commented Richard P. Ramirez, President and CEO of Traffic.com. "He's a seasoned professional, experienced with carrier fleets as well as the full breadth of technology in the supply chain and logistics disciplines, including emerging e-logistics. Carl is well positioned to chart the development and expansion of Traffic.com's Fleet and Logistics lines of business."
    Mr. Schroeder observed: "As a consultant, you quickly learn to gauge unique opportunities. Traffic.com is the best-positioned traffic services provider in the Intelligent Transportation Services (ITS) industry to offer fleet owners compelling solutions in their quest to move goods in the most timely, cost-effective manner, and to provide superior customer service while maximizing profitability."
    At KPMG Consulting, Mr. Schroeder was responsible for developing advanced solutions and implementing new technologies in support of business-to-business integration. He and his team developed highly efficient, integrated supply networks in collaboration with retailers, distributors, manufacturers and suppliers utilizing solutions in e-transportation, e-purchasing, trading partner integration, collaborative planning and advanced planning software.
    Prior to KPMG Consulting, Mr. Schroeder held general management and corporate officer positions in transportation services, automotive products, consumer goods, and life sciences manufacturers such as Johnson & Johnson and Quaker State Corporation. He earned a BS in Management Science from Oklahoma State University.

    About Traffic.com:

    Traffic.com is revolutionizing traffic information with its exclusive TrafficPulse (SM) digital sensor network, built in partnership with the U.S. Department of Transportation. The network, now operational in Pittsburgh and under deployment in Philadelphia, gathers real-time data to provide actual speeds and travel times to motorists. The digital data is supplemented with event and incident data to provide a total traffic solution.
    Information is distributed 24/7 on Traffic.com's interactive website (www.traffic.com) and can be found on selected radio stations, to be joined soon by TV broadcasts. Upcoming wireless reports will include personalized traffic reports and alert messages. In addition to Pittsburgh and Philadelphia, web-based Traffic.com service is also available in New York City, Los Angeles, San Francisco, Chicago, Houston, Dallas, Detroit and Baltimore.