The Colonel's International, Inc. Announces Spin-Off

    OWOSSO, Mich., Jan. 26 On October 2, 2000, The Colonel's
International, Inc. (the "Company") announced a spin-off of the
Company's sports and leisure businesses, as an independent company to the
Company's shareholders, with an anticipated record date of February 2, 2001
(the "Spin-Off").  The Company is currently analyzing the Spin-Off.  If
consummated, the record date of the Spin-Off would be subsequent to February
2, 2001, although at this time there can be no assurance that the Spin-Off
will be consummated.
    The Company, through its subsidiaries, is engaged in the manufacture and
sale of bedliners and other truck accessories and the ownership and operation
of a multi-purpose motor sports facility located near Brainerd, Minnesota.
    Certain statements included in this press release are "forward-looking"
statements.  Such forward-looking statements involve uncertainties that could
significantly affect results in the future.  Current or prospective investors
are cautioned not to place undue reliance on any such forward-looking
statements.