Bob Schachte Joins Mitchell International as Senior Vice President of North American Sales

    SAN DIEGO--Jan. 25, 2001--Mitchell International Thursday announced that Bob Schachte has joined their organization in the newly created position of senior vice president of North American Sales.
    Schachte comes to Mitchell with an extensive background in information software and e-business solution sales for the automotive industry. Prior to joining Mitchell, Schachte served in a number of senior management roles at Reynolds & Reynolds, the leading provider of integrated information management solutions in the automotive retailing marketplace.
    "Bob brings a wealth of experience in leading successful sales efforts," said Todd Mavis, Mitchell's executive vice president of sales, service, product management and marketing. "Bob's leadership, coupled with the outstanding sales team we already have in place, position Mitchell for an outstanding 2001."
    In his new role at Mitchell, Schachte will provide direction to Mitchell's sales team. He will be responsible for overseeing the execution of Mitchell's overall North American sales plan and for further accelerating Mitchell's sales growth.
    Most recently, Schachte was vice president and general manager of automotive application services for Reynolds & Reynolds', and prior to that served as the company's division vice president of sales for the automotive group. In these roles, he led initiatives in the development of Reynolds & Reynolds e-business strategy and managed a $200 million segment of their sales organization with responsibility for more than 150 sales people. Schachte's background also includes extensive experience in marketing, strategic planning and product management.

    About Mitchell International

    Mitchell International, founded in 1946 and with headquarters in San Diego, is the source for information software and e-business solutions for the insurance and automotive repair industries. Providing services that enhance productivity, profitability and customer satisfaction, Mitchell facilitates several million electronic transactions between more than 16,000 business partners each month. Mitchell's own parts and labor database, a critical connectivity point between shops and insurers, is trusted for its accuracy and respected as the industry standard.
    For more information on Mitchell International, call Chris Andrews, Director of Marketing, at 858/578-6550, ext. 8321. Visit the company's Web sites at www.emitchell.com, www.mitchell.com, www.firstestimate.com and www.intotal.com.