Bikers Dream Opts For Ultra

MIRA LOMA, Calif.--Bikers Dream Inc. has changed its name to the Ultra Motorcycle Co. In January 2000 the company sold its five remaining Bikers Dream retail stores and the “Bikers Dream” trademark to V-Twin Holdings Inc.

Ultra said it has now completed its transformation from a retailer to motorcycle manufacturer. “The company believes that the new name better reflects its current line of business and provides valuable recognition in the marketplace,” Ultra announced.

Ultra will continue to be traded on the NASDAQ over-the-counter bulletin board under the symbol BIKR.

Ultra’s American-made heavyweight cruiser motorcycle models include the Sledgehammer, Fat Pounder, Ground Pounder, Ground Pounder ST, Avenger, Jackhammer ST, Wide One and Wide Two, and the recently introduced Titanium Series I and Fat Pounder ST. The bikes are made at the company’s corporate headquarters and manufacturing facility in Mira Loma and distributed through a nationwide dealer network.

For more information, call 877/62BIKER. (The V-Twin operation can be reached at www.bikers-dream.com.)