driversshield.com Launches Internet Affiliate and Direct-To-Consumer Strategy, For Its Nationally Acclaimed 'ADS Auto Program'

    PLAINVIEW, N.Y., Jan. 22 driversshield.com Corp.,
announced today that it has expanded its marketing reach by
offering its highly successful driversshield.com ADS (Auto Discounts and
Services) Program directly to consumers through its own branded Web site,
http://www.driversshieldautoclub.com, and is inviting other retail web sites
to join its Affiliate Program to promote this very popular product and share
in the profits.
    "Among the many services we have introduced, we have been extremely
successful with the wholesaling of our driversshield.com ADS program to some
of the nation's largest and most prestigious financial institutions," said
Barry Siegel, Chairman and Chief Executive Officer of driversshield.com Corp.
"They private-label it and retail it to their customers under various brand
names.  driversshield.com is currently providing services to approximately a
million American drivers a year.
    "The Wall Street Journal has recently reported a general decline in
revenue of many of the nation's retail web sites, many of which have realized
the need for new offerings to increase traffic, revenue and profits.  There
appears to be a unique opportunity for us now and the interest level we have
received from other web sites, some of which have hundreds of thousands of
visitors, has been very strong.  It's an excellent way for an affiliate site
to immediately increase its sales without increasing its marketing costs. The
affiliate can partner with us by directly linking to our newest web site
address, http://www.driversshieldautoclub.com. This can establish an immediate
and recurring revenue stream for Affiliates by sharing in our revenue, which
can create an annuity opportunity that can last for years to come.  The value
proposition for all parties is enormous, a true win-win-win relationship,"
explained Siegel.
    The first Internet site to take advantage of this program was
http://www.1800venture.com, a highly trafficked site dedicated to helping both
private and public companies with investor and public relations, Siegel said.
The site has a large following and thousands of regular visitors.
    "They have already helped connect us with numerous e-mailings that have
gone out to thousands of consumers and as a result, we have experienced a
significant rise in visits to our newest Internet address," added Siegel.
    The ADS program has been primarily wholesaled to financial institutions
and membership organizations. They can private label it or sell it under our
brand name under a licensing agreement, and often they combine it with
additional services and offerings and sell it to their customers or members as
a benefit or customer retention program, typically for $99.95 or more, per
year.  Consumers can enroll in our program directly on line at our site,
http://www.driversshieldautoclub.com, for a cost of only $69.95.  The Program
contains unique features such as an automotive hotline to counsel and assist
drivers with any type of repair need; guidance and cash back on collision
damage repairs completed at the finest facilities in the country; a lifetime
nationwide warranty on those repairs; deep discounts on regularly scheduled
maintenance, at thousands of nationally recognized auto facilities; discounts
on repairs; discounted travel reservations; trip planning; and roadside
assistance.
    "Now that we have established a strong track record of exemplary
performance, we have begun the process of establishing our planned brand
awareness," Siegel said.  "We expect this new retail approach will result in a
significant, additional revenue stream and add substantial bottom line
profitability for the company."
    To join the Affiliate Program, contact B.J. Spiegel, President of Affinity
Services, at bjspiegel@driversshield.com or telephone 516-694-1010 ext. 201.

    About driversshield.com
    In addition to its auto club program, driversshield.com (formerly known as
First Priority Group, Inc.) provides auto insurance companies with Internet
technology solutions to increase sales and build customer loyalty as well as
streamlined claims processing and "managed care" services to reduce expenses
and increase profitability.  Since its founding in 1983, driversshield.com
Corp. has built a national reputation for efficient, cost-saving management of
collision claims for self-insured corporate and municipal vehicle fleets.
Clients include Coca-Cola, Time Warner, IBM, Hershey Foods and many other
prominent corporations.  Through its affinity auto club programs, the Company
has established relationships with Providian Financial, Assurant Group (part
of the Fortis group), Aon, Protective Life, Priceline.com and other
prestigious credit card, financial organizations and web sites.

    This announcement contains "forward-looking statements."  Words
"anticipate," "believe," "estimate," "expect" and other similar expressions as
they relate to the Company and its management are intended to identify such
forward looking statements.  Although the Company and its management believe
that the statements contained in this announcement are reasonable, it can give
no assurances that such statements will prove correct.  Factors that could
affect the occurrence of events or results discussed herein are included with
those mentioned in the Company's filings with the Securities and Exchange
Commission.