Wix Filters Renews NASCAR Relationship

GASTONIA, N.C.--

Through a new multi-year licensing agreement, WIX Filters will remain the No. 1 filter in all 13 of NASCAR's racing series. WIX Filters has been the Official Filter of NASCAR since 1996.

“Tapping into the power of the NASCAR name and the performance, excitement and loyalty associated with NASCAR racing are integral parts of our brand awareness program for WIX Filters,” said Bruce R. Johnston, brand manager for Wix Filtration Products, a division of Dana Corp. “Being the No. 1 filter in NASCAR connects with consumers and speaks volumes about WIX filters’ quality and performance.”

“WIX Filters has been an outstanding brand for our program since it began in 1996,” said Odis Lloyd, director of NASCAR’s Automotive Aftermarket. “WIX filters are used throughout the NASCAR garage by most of the top racing teams in our sport. The NASCAR Officially Licensed program allows WIX to communicate its brand positioning as the filter of choice in NASCAR directly to consumers.”

During the past two racing seasons, 902 of the 1,240 top five finishers in the Winston Cup, Busch Grand National and Craftsman Truck Series used WIX filters, including NASCAR Winston Cup Champion Bobby Labonte and the Joe Gibbs Racing team, for whom WIX Filters has served as an associate sponsor since 1993.

“When 73 percent of the top five finishes over a two-year period use WIX filters, it becomes a vivid example of why we’re the No. 1 filter in NASCAR,” Johnston said.

“WIX Filters has been an outstanding partner for our race team as well as for NASCAR,” said Joe Gibbs, the racing team’s owner.

For more information, contact www.wixfilters.com and www.nascar.com.