Automotive.com(R) Creates New Division: Stronghold Technology Group(TM)

    New Division Reflects Company's Focus to Deliver Innovative e-Catalog
                                 Technologies

    SANTA ANA, Calif., Jan. 16 Stronghold Technology Group(TM)
(http://www.Stronghold.com), a new division launched today by Automotive.com(R), will
serve as a provider of content and e-Catalog applications for the automotive,
truck and equipment parts industries.  The Stronghold Technology Group's suite
of XML based software and related content services maximize the creation,
maintenance and distribution of complex vehicle and part information for these
industries.
    "The Three C's for 2001 are Configure, Collaborate and Connect.  Our
industry now knows that patchwork solutions don't work and the lack of
credible, competent technology has been the bottleneck.  Only the Stronghold
Technology Group's mix of content, software, and services deliver an end to
end e-commerce solution that provides all participants with the critical
ability to select, communicate and execute transactions online," said Josh
Speyer, President and CEO of the Stronghold Technology Group.
    Efficient operations, supply chain collaboration, marketplace and exchange
participation, online procurement and customer service all rely upon accurate,
timely content and effective e-catalogs.  The Stronghold Technology Group's
mission is to provide its customers with the best, most accurate, and most
usable content and e-catalog technologies possible.
    "Companies looking to employ electronic commerce initiatives as a way to
achieve market leadership, generate greater profits and maximize shareholder
value can depend on the Stronghold Technology Group to support these efforts
with a complete line-up of content and e-catalog products and services," said
Speyer.
    The Stronghold Technology Group's products and services are available as
hosted web-based applications, licensed as standalone applications, customized
for specific engagements or integrated with MRO, marketplace, auction and
sell-side technologies.
    For additional information, please contact us at 949-261-9944 or visit our
website located at http://www.Stronghold.com.

    About Stronghold Technology Group
    Stronghold Technology Group designs, develops and markets content and
e-catalog technologies for the automotive, truck and equipment parts
industries.  The Stronghold Technology Group's patents-pending software
technologies and related services assist companies, enterprises, and net
market makers build, operate and maintain their content and e-catalog
initiatives.  Stronghold's XML-based technologies support open industry
standards and allows for intra-industry and inter-industry integration and
content management.  Stronghold Technology Group, a division of Automotive.com
Inc is privately held and based in Santa Ana, California.