The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Polk Auto Trend Center Report: Consumers Prefer Domestic Vehicles

    DETROIT, Jan. 15 Today Polk released the sixth in a series
of trend center reports direct from the North American International Auto Show
(NAIAS).  This report details the survey responses Polk captured during the
first three days the show was open to the public.
    Based on input from consumers, domestic vehicles are most preferred by
consumers.  In fact, eight out of ten segments on this year's survey show a
domestic vehicle as a number one choice.  These segments are:  Mid-size Car,
Large Car, Minivan/Full-Size Van, Compact SUV, Regular SUV, Full-Size SUV,
Compact Pickup and Full-Size Pickup.
    Interestingly, however, during the first week of the NAIAS, the media and
others in the automotive community did not show such a preference for vehicles
manufactured in the United States.  According to Lonnie Miller, a performance
consultant at Polk, "When it comes to purchasing a truck, it seems that the
number one choice for consumers is usually a domestic brand."
    Among the "top three" vehicles within each vehicle segment, eight of the
ten vehicle segments had ties among respondents from the media and the
automotive community, while only two segments were tied within the consumer
responses.  "Consumers agree more on their vehicle preference than those who
work closely with the industry" said Miller.
    The Full-Size Pickup Truck segment is the only segment in which the
consumers, as well as media and others in the automotive community agreed
upon.  Their number one choice is the Ford F-Series Pickup, which received
34.8% of the segment's votes among both respondent groups.

            January 13-15, 2001 - Top 3 leaders based on voting at
                          the Polk Auto Trend Centers

    Full-Size SUV:                    Minivan/Full-Size Van:
     1.  Hummer 4-Door       14.0        1.  Dodge Caravan             17.5
     2.  Cadillac Escalade   12.1        2.  Chrysler Town & Country   15.8
     3.  Dodge Durango        8.7        3.  Dodge Van                  7.5
                                             Honda Odyssey              7.5

    Large Car:                        Full-Size Pickup Truck:
     1.  Pontiac Bonneville  28.0        1.  Ford F-Series             34.8
     2.  Chevrolet Impala    22.6        2.  Dodge Ram Pickup          26.5
     3.  Ford Crown Victoria 18.3        3.  Chevrolet Silverado       20.0

    Compact Pickup Truck:             Prestige Luxury Car:
     1.  Dodge Dakota        31.6        1.  Rolls Royce Silver Seraph 11.5
     2.  Ford Ranger         23.7        2.  Bentley Continental       10.9
     3.  Chevrolet S-10      14.0        3.  Jaguar XJ8                 9.6

    Luxury Car:                       Compact SUV:
    1.  Jaguar S-Type        10.0        1.  Chrysler PT Cruiser       26.7
    2.  Mercedes Benz CLK     8.4        2.  Jeep Wrangler             18.0
    3.  BMW M3                5.7        3.  Ford Escape               12.0
        Lexus GS400           5.7

    Mid-Size Car:                      Regular SUV:
    1.  Dodge Stratus        10.2        1.  Jeep Grand Cherokee       18.3
    2.  Volkswagen Jetta      8.7        2.  Ford Explorer             13.9
    3.  Ford Taurus           8.2        3.  BMW X5                    12.2

    About Polk
    Polk has served the automotive industry for nearly 80 years and is the
longest standing curator of automobile records in the United States.  Founded
in Detroit in 1870, Polk launched its motor vehicle statistical operations in
1922 when the first car registration reports were published.  It now provides
automotive solutions to nearly every segment of the motor vehicle industry as
an analytic consultant and statistician, as a provider of database-marketing
services, as a supplier of vehicle histories, and as a data enabler for
geographic information systems.  Based in Southfield, Mich., Polk is a
privately held global firm, currently operating in Australia, Canada, China,
France, Germany, Holland, Spain, the United Kingdom and the United States.