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Polk Auto Trend Center Report:Your Favorite Cars Plus Internet Shopping Up! Up 14% in 2000

                   Over 60% of Consumers Used the Internet
                  While Shopping for a New Vehicle Last Year

    DETROIT, Jan. 14 Today Polk released the fifth in a series
of trend center reports direct from the North American International Auto Show
(NAIAS).  Based on input from consumers during the first day the show was open
to the public, Polk found that the number of consumers who used the Internet
while shopping for a new vehicle increased 14%, from 46% last year to 60% this
year.  Polk also found that males continued to use the Internet to shop for
vehicles at a slightly higher rate than females, with males increasing from
47% last year to 62% this year, and females increasing from 44% last year to
59% this year.

    With regard to the effect age had on Internet vehicle shopping, Polk found
that the highest increase in Internet vehicle shopping occurred in Baby
Boomers (those aged 35 to 54); this segment had an increase of 21%.
Generation X and the Mature Market increased over last year by about 17%.

    By income, Polk's results show that the highest increase for Internet
vehicle shopping occurred among those making $75,000 to $99,000 a year.  The
second highest increase occurred for those making $30,000 to $49,000.

    Internet Shoppers - 2000 vs. 2001 Trend Center Results

    Demographics                       2000           2001
      Male                               47%            62%
      Female                             44%            59%
      Generation X (18-34 years)         50%            67%
      Baby Boomers (35 - 54 years)       46%            67%
      Mature Market (55 years +)         40%            58%
    Annual Income
      Under $30,000                      36%            46%
      $30,000 - $49,999                  40%            59%
      $50,000 - $74,999                  46%            60%
      $75,000 - $99,999                  47%            75%
      $100,000 and over                  51%            65%

    "Baby Boomers and those households with average to above-average levels of
income are using the Internet to shop for vehicles at an increasing rate,"
said Pete Affeld, an analytic consultant at Polk.  "These consumers have found
that the Internet is very useful when shopping for an automobile."

    Throughout the NAIAS, Polk will also report on the public's favorite
vehicles. Based on input from consumers during the first "public day" of the
auto show, Chrysler and BMW vehicles were the most popular among consumers.
Specifically, Chrysler and BMW vehicles were favorites across three segments

      Top 3 leaders by Segment based Polk Auto Trend Centers -- 1/14/2001

    Full-Size SUV:                     Minivan/Full-Size Van:
    1. Hummer 4 door         10.7      1. Chrysler Town & Country   13.6
    2. Cadillac Escalade      9.6      2. Dodge Caravan             10.4
       Lexus LX 470           9.6         Volkswagen Eurovan        10.4
    3. Dodge Durango          7.3      3. Honda Odyssey              8.8

    Large Car:                         Full-Size Pickup Truck:
    1. Pontiac Bonneville    25.3      1. Ford F-Series             32.4
    2. Ford Crown Victoria   23.0      2. Dodge Ram Pickup          23.0
    3. Chevrolet Impala      17.2      3. Chevrolet Silverado       20.9

    Midsize Car:                       Prestige Luxury Car:
    1. Volkswagen Passat      9.0      1. BMW 7 Series             23.4
    2. Ford Taurus            7.9      2. Audi A8                   8.8
    3. Volvo S40              6.2      3. Bentley Azure             8.2

    Compact Pickup Truck:              Compact SUV:
    1. Dodge Dakota          22.7      1. Chrysler PT Cruiser     18.7
    2. Ford Ranger           20.9      2. Ford Escape             17.3
    3. Nissan Frontier       18.2      3. Jeep Wrangler           14.0

    Luxury Car:                        Regular SUV:
    1. BMW 3 Series          10.0      1. BMW X5                  26.6
    2. BMW 5 Series           9.3      2. Jeep Grand Cherokee     14.5
    3. Jaguar S Type          8.9      3. Ford Explorer           10.1

    About Polk
    Polk has served the automotive industry for nearly 80 years and is the
longest standing curator of automobile records in the United States.  Founded
in Detroit in 1870, Polk launched its motor vehicle statistical operations in
1922 when the first car registration reports were published.  It now provides
automotive solutions to nearly every segment of the motor vehicle industry as
an analytic consultant and statistician, as a provider of database-marketing
services, as a supplier of vehicle histories, and as a data enabler for
geographic information systems.  Based in Southfield, Mich., Polk is a
privately held global firm, currently operating in Australia, Canada, China,
France, Germany, Holland, Spain, the United Kingdom and the United States.