Ford Wins Top Honors At Detroit Auto Show
DETROIT, Jan. 12 From "Best in Show" to "Best Engine," Ford Motor Company
and its Volvo, Mazda, Lincoln and Ford brands took home 13 top awards at this year's
North American International Auto Show (NAIAS) in Detroit.
Honors included:
-- AutoWeek named the Forty-Nine Ford Concept "Best in Show," one of
AutoWeek's annual Editor's Choice Awards. "This is the cream of the
crop. What vehicle will we look at five years out and remember?" said
AutoWeek Editor and Associate Publisher Dutch Mandel. "The Forty-Nine
harkens images of hot rods of the '50s and '60s. There's more than a
subtle hint of the dream cars that buoyed our optimism and enthusiasm."
-- Ward's Auto World bestowed Ford's 5.4-liter Triton(TM) SOHC
V-8/5.4-liter supercharged engine with one of its coveted "Ten Best
Engines" awards.
-- African Americans On Wheels magazine named Elliott S. Hall, vice
president of Dealer Development for Ford Motor Company, its "Executive
of the Year." The award was announced last night at the Fifth Annual
Urban Wheel Awards program, which recognizes companies and individuals
for their diversity efforts in the automotive industry.
-- American Woman Road & Travel magazine awarded three Ford Motor Company
products as winners of its "Most Likely to Succeed Awards," naming the
new 2001 Ford Escape and Mazda Tribute "Best in Class-SUV: Most Likely
to Survive Anything," and the Volvo Cross-Country as "Best in Class-
Station Wagon: Most Dependable."
-- Lincoln and its agency Young & Rubicam were honored with three awards
by the Newspaper Association of America at its 25th Annual DANDY
Awards. Lincoln was the "Best of the Best" winner for its "Lincoln LS
Race for the Cure" ad, which was published in The New York Times. The
ad also was chosen as the winner in the category of "Best Manufacturer
Image Ad." In addition, Lincoln received the "Best Use of Color in an
Ad" award for its "Lincoln LS Dust" ad, created for the Tri-State
region. This ad also appeared in The New York Times.
-- Ford Motor Company won five of 14 categories in the annual Polk
Automotive Household Loyalty Awards. The award signifies Ford's focus
on maintaining customer loyalty and its wide variety of car and truck
models in many different segments.
The Awards are based on Polk's proprietary household loyalty methodology,
which determines loyalty among households to a model, make or manufacturer.
Ford Motor Company Vice President Jim O'Connor, president of Ford Division,
accepted awards in the following categories on behalf the company's dealers:
Award Category Winner Loyalty % Avg. Segment
Loyalty
Make Loyalty Ford Division 58.6 % 42.8 %
Small Car Ford Focus 31.8 % 17.8 %
Minivan Ford Windstar 29.0 % 16.8 %
Compact Pickup Ford Ranger 19.6 % 14.8 %
Pickup Truck Ford F-Series 36.0 % 32.8 %