Modem Media Selected by Michelin Division to Provide Internet CRM Strategy and Services

    NORWALK, Conn., Jan. 10 Modem Media , the
exclusive builder and marketer of customer-focused Me-businesssm solutions,
today announced that it has been selected by Michelin North America to drive
the development and implementation of Internet initiatives for its Passenger
Car and Light Truck Division, Michelin Americas Small Tires (MAST). This will
be the first time that MAST has consolidated all of its Internet operations
with one professional services company. The assignment will be managed out of
Modem Media's San Francisco office and includes the development of Internet
strategy, as well as online marketing and distribution programs that will
leverage the division's overall business strategy.

    "We are extremely pleased to be partnering with Modem Media on this
strategic alliance," said Debra Track, Michelin's B2C Web Operations Manager
for North America. "Their experience in solidifying many of the world's
leading brands online made them an obvious choice in this initiative."
    Modem Media will begin working with Michelin immediately to continue the
implementation of strategic end-to-end Internet solutions focused on the needs
of consumers and meeting those needs across multiple channels. Michelin will
have access to Modem Media's full service offerings, including:

    -- Consulting and Research;
    -- Strategy, Planning and Conceptual Development;
    -- Service Building and Development;
    -- Service Marketing and Distribution; and
    -- Continuous Program Measurement, Analysis, and Improvement.

    "As one of the most respected corporations in the world, Michelin has
defined leadership with innovation, superior business strategy and dedication
to customer service," said Peter Moritz, Managing Director of Modem Media's
San Francisco office. "Our relationship with them underscores our steadfast
commitment to world-class clients and signifies the strength and growth
momentum of our San Francisco office."

    

    About Michelin North America
    Michelin manufactures and sells tires for every type of vehicle, including
airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy duty
trucks, motorcycles and the space shuttle. The company also publishes travel
guides, maps and atlases covering Europe, Asia, Africa and North America.
Headquartered in Greenville, S.C., Michelin North America, Inc.
(http://www.michelin.com) employs 26,500 and operates 21 plants in
19 locations.

    Me-business is a service mark of Modem Media.