Jeff Gordon Unveils New Look

             DuPont Automotive Pearlescent Color Offers New Look

    CHARLOTTE, N.C., Jan. 9 For the first time since 1983,
NASCAR fans could see a Pepsi car in a Winston Cup winner's circle.  Beginning
this spring, three-time NASCAR Winston Cup Series Champion Jeff Gordon will
race the #24 Pepsi/DuPont car in two races -- the spring race at Talladega on
April 22 and the Pepsi 400 at Daytona on July 7.  In addition, DuPont
Automotive has developed a special pearlescent blue paint for the car so fans
won't miss it.
    For the past four years, Pepsi-Cola has enjoyed a successful relationship
with Jeff Gordon and Hendrick Motorsports, highlighted by its associate
sponsorship of the #24 DuPont Chevrolet in the Winston Cup Series and its
two-year title sponsorship of Gordon's #24 Pepsi Chevrolet on the Busch
Series.  But now, the Pepsi car graduates to the Winston Cup, where a Pepsi
car has not been seen since Darrell Waltrip's Pepsi Challenger finished second
in points in 1983.
    Last June, Pepsi extended its relationship with Gordon through 2005 and
will continue to include him in promotional activities.  Since 1998, Gordon
has starred in three television commercials for Pepsi's flagship brand.
    "I'm very excited to take Pepsi back to the Winston Cup series and to
continue our partnership for the next five years," said Jeff Gordon. "We had
two great years in the Busch series with the #24 Pepsi car and look forward to
the two paint-out races this season."
    "It's great to have a Pepsi car back on the Winston Cup circuit," said
Katie Lacey, director of sports marketing for Pepsi.  "Jeff and the team did a
great job in the Pepsi car on the Busch series, and Jeff closed out his Busch
career in style with a huge win at Homestead.  And now, even more fans will be
able to see him race.  This car will really turn some heads."
    Pepsi has been involved with Winston Cup racing since NASCAR introduced
the sport in 1948.  Pepsi serves its products at 18 of the 23 Winston Cup
Series tracks and is the title sponsor of NASCAR Winston Cup Series races in
Daytona, Fla. (Pepsi 400), Brooklyn, Mich. (Pepsi 400) and Darlington, S.C.
(Pepsi Southern 500).
    Pepsi-Cola Company (http://www.pepsi.com), headquartered in Purchase,
N.Y., is the global beverage division of PepsiCo, Inc.
(http://www.pepsico.com).  Its brands in the United States include Pepsi, Diet
Pepsi, Pepsi ONE, Mountain Dew, Mug, Sierra Mist, Slice, Wild Cherry Pepsi,
Aquafina, All Sport and FruitWorks.  The company also makes and markets North
America's #1 ready-to-drink iced teas and coffees, respectively, via joint
ventures with Lipton and Starbucks.