Chrome Provides Data for TACH and Now General Motors' Key North American Consumer Web Sites
PORTLAND, Ore.--Jan. 9, 2001--Chrome Data Corporation, the most accurate independent business-to-business provider of automotive data, configuration technology and software, today announced that General Motors has added Chrome's configuration technology to its key North American Web sites.
Chrome's configurator will provide customers using GM sites such as GMBuyPower.com and GMCanada.com access to the most accurate and consistent vehicle pricing and specification information. Also today, Chrome announced it has delivered a new vehicle configurator capability to GM and its network of more than 8,400 U.S. and Canadian dealers that allows dealers to communicate with GM and streamline the ordering process.
"Accuracy is the most important element in building a sense of trust between our dealers and our customers," said Leo Drew, Director, GMBuyPower.com & Alliances. "Chrome provides the configuration infrastructure insuring accuracy and consistency among our dealers, their customers and GM. And that leads to a better customer experience."
In a recent independent study, CNW Marketing/Research compared the pricing data of the major online automotive data sources by configuring 86 different vehicles at eight different Web sites (see Chrome Data Named Most Accurate Data Provider for Automotive e-Commerce, June 27, 2000). Chrome ranked first in data accuracy with an average MSRP price accuracy of 99.64% and an average invoice price accuracy of 99.95%.
"This contract marks a milestone in our vision to close the gap between automotive supply and demand," said Chrome CEO Bob Navarre. "Together GM and Chrome will set the standard for others to follow."
About GMBuyPower.com
GMBuyPower.com is the industry's most comprehensive buying service with more than 6,700 participating dealers and more than one million new and GM Certified Used Vehicles available online. With GMBuyPower.com, consumers can configure their vehicle, find it in dealer's inventory, access finance tools and applicable incentives, including Internet-only offers, and send electronic messages to the dealer of their choice for the best price. GMBuyPower.com generates approximately 1,000,000 visits per month.
About Chrome Data
Chrome Data Corporation pioneered the technology behind electronic vehicle configuration and for the past 15 years has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome's flagship product, the desktop research, pricing and ordering tool PC Carbook(R), is widely accepted as the standard in automotive data. Chrome's Internet-based product, Chrome Carbook(TM), allows dealers, Internet portals, financial institutions and insurance and warranty companies to provide visitors to their Web sites with a tool to configure cars online -- including specifications on all new vehicle makes and models, standard and optional equipment, vehicle pictures and accurate pricing. This information precisely matches manufacturers' invoices and MSRP pricing, enabling users to configure and order any vehicle sold in the U.S. with the confidence that the delivered product and price are exactly what was expected. The company is based in Portland, Ore. and may be reached at 800/936-8906. Company information is available at www.chrome.com.