Kauffman Tire Updates Website

ATLANTA--Kauffman Tire, a retailer of tires, custom wheels, brakes, shocks and other products services for all types of vehicles, has brought on a new Application Service Provider aimed at accelerating its business processes via the Internet.

Definition 6 will help increase traffic to Kauffman Tire’s retail stores by streamlining the current website’s “look and feel” and implementing educational, easy-to-understand content and graphics. Definition 6 also plans to distinguish Kauffman Tire from its competitors by more clearly showcasing the company’s “fairly priced, top-of-the-line products, and help the site communicate more effectively with Kauffman’s growing female customer base,” said Kauffman Executive Vice President Mark Kauffman.

“Women represent about half of our purchasing clientele, and we want to make sure they feel welcome, informed and comfortable when they click on our website,” said Kauffman’s Kauffman. “Definition 6’s talented and highly creative solutionists will ultimately help us reach our goals, generating a professional, informative site to allow us to reach as many prospective customers as possible.”

Atlanta-based Kauffman Tire first opened its doors in 1936, and it now owns and operates 37 retail stores in Florida, Georgia, Ohio and Texas. The company offers tires, brakes, shocks and struts, custom wheels and alignments from such brand names as Goodyear, Pirelli, Toyo and Mastercraft, as well as premium services. “We at Kauffman Tire pride ourselves on a knowledgeable and professional staff, competitive prices and a high standard of customer service,” Kauffman said.

“Definition 6 has had much success helping ‘brick and mortar’ companies increase sales leads through their respective websites, making us a perfect fit for Kauffman Tire,” said Definition 6 Chief Executive Officer Michael Kogon. “We strive to partner with secure, reputable business such as Kauffman, one of the country’s largest Goodyear product distributors, and our resources will ultimately allow the company to broaden its customer base, reach more potential employees and cultivate a more established status in this increasingly competitive industry.”

For more information, contact www.kauffmantire.com and www.definition6.com.