AAPA In Tune With F-M

SAN ANTONIO, Texas--Federal-Mogul Corp. has been honored as Vendor of the Year by its largest North American aftermarket customer, Aftermarket Auto Parts Alliance Inc. F-M got the Vendor of the Year nod in three categories: Outstanding Marketing Support, Outstanding Training Support and Outstanding Installer Promotion.

“We are extremely proud of our vendors and take pride in being associated with the cream of the crop. Federal-Mogul is our largest vendor; we buy all their major product lines because they earn the business line-by-line,” said Richard H. Morgan, president of the Aftermarket Auto Parts Alliance. Presenting the awards were the Alliance’s co-chairmen, Rollie Olson, president of Parts Depot Inc., and Fred Bunting, president of Auto-Wares Inc. Accepting the awards was Alan Johnson, executive vice president for the Americas and Asia with Federal-Mogul.

The Aftermarket Auto Parts Alliance was incorporated last January as a result of Auto Value Associates Inc. and All Pro/Bumper to Bumper Inc. joining two existing program distribution groups. The 64 warehouse distributors who are Alliance shareholders comprise more than 120 warehouse distribution centers, 3,100 auto parts stores and 2,000 service centers.

“We are extremely pleased to be honored by the Alliance shareholders,” Johnson said. “We strive to attain these awards because it is a true indication of the value we bring to our customer.”

“We are fortunate to have such a strong relationship with this very successful premier customer,” added Bob Egan, vice president of sales for the Americas at Federal-Mogul. “Given the Alliance’s global direction, we are also very excited about the many prospects and new opportunities that exist for both our companies.”

Federal-Mogul product lines sold by Alliance include: Anco wipers, BCA bearings, Carter fuel, Champion spark plugs, Fel-Pro gaskets, Moog chassis, Precision universal joints, PowerPath wire and cable, Signal-Stat lighting, Sealed Power engine products, and Wagner brake and Wagner lighting products.

The Vendor of the Year award for Outstanding Installer Promotion award went to Federal-Mogul for its Wagner Brake installer marketing program.

“We are very proud to have our installer program voted the best marketing program of a branded category,” said Egan. “We’re also delighted to be recognized for the exceptional training of installers because, in reality, they are the final customer.”

The AAPA is headquartered in San Antonio, Texas. “Through the combined efforts of its warehouse distributor members, affiliated parts stores and service center operators, the Alliance continues to expand and refine its abilities to deliver quality replacement parts and value added services”.

For more information, contact www.autovalue.com. For F-M, contact www.federal-mogul.com.