Spicer Aims At WDs, Jobbers, Installers

McHENRY, Ill.--Spicer Professional Grade Chassis is presenting several premium promotions for 2001 that are specifically geared toward WDs, jobbers and professional installers.

“We have eight promotions planned for next year that are designed to generate excitement and offer discounts and valuable premiums, while ultimately stimulating sales and interest in Spicer Professional Grade Chassis products,” according to Chris George, marketing manager.

The first promotion scheduled for 2001 is the Chassis Outdoor promotion where installers can choose outdoor equipment from a major retailer. The Chassis Spiceropoly promotion, taking place the second half of 2001, will award over 1,000 multi-level premiums. A Chassis Alignment promotion, offering free POP materials and alignment selling aids, is scheduled for the end of 2001.

Promotions such as the Changeover program, the Cabinet program, the Alignment board program and the Steering and Alignment Center program will run all year.

When customers become members of the Spicer Steering and Alignment Center, Cabinet or Alignment board program, they will be entered in a sweepstakes to win a Hummer at the 2001 Industry Week show in Las Vegas,. Five entries will be chosen to attend the show with one lucky person winning the Hummer.

“The Spicer Professional Grade Chassis promotions allow customers to purchase high quality Spicer parts while enjoying useful POP selling aids, installation tools and premiums,” said George.

Spicer, a part of the Dana Automotive Aftermarket Group, can be contacted via www.spicerchassis.com.