Big O Rolling With Technology

ENGLEWOOD, Colo.--Big O Tires, a retail tire and auto service operation with more than 500 franchises and company-owned retail stores nationwide has rolled-out a new website designed to service the entire enterprise.

“In addition to driving business to our local dealer networks, where high-caliber experts can build quality, long-term relationships with customers online, Aris (the design firm) has successfully combined and incorporated our vision, products and services into an application that best meets our customers’ needs,” said Kelley O’Reilly, Big O’s senior vice president of sales and marketing. “As a leading tire and auto service network, we believe our customers and dealers deserve a service-centric approach, and the site delivers that.”

Aris also created a robust content management system to administer Big O Tire’s public site and dealer extranet. “This management system allows individual franchises to update and tailor local content while corporate and regional content is managed at the enterprise level,” according to O’Reilly.

“Big O’s internal development team has successfully stocked the site with their own content and graphics. This system enables Big O knowledge experts to play a key part in keeping the content fresh and localizing their marketing efforts,” O’Reilly said.

Developed with a multi-phased project approach, using Aris’ proprietary 4D methodology for rapid deployment and quality assurance, phase one of Big O’s new site effectively organizes useful consumer information, according to the company. The site will offer features such as a store locator, product recommendations, advice, discount coupons and comparative information for purchasing. Additionally, the site will provide sales referrals and solidify the online brand and image for Big O.

Big O serves the high performance, light truck, and passenger car aftermarkets. In 1996 it was acquired by TBC Corp., a national distributor of tires, batteries, tubes, filters and service equipment. “This alliance strengthens the Big O name by expanding buying power from quality suppliers at competitive prices,” said O’Reilly.

For additional information, contact www.bigotires.com.