Keystone Opens DriverFX.com

EXETER, Pa.--Keystone Automotive Operations Inc., has launched www.DriverFX.com, a national network of independent retailers who sell automotive accessories.

Through the DriverFX.com portal, consumers can access the Internet site of an independent accessory retailer, learn more about the retailer, search an accessory catalog and order automotive products over the Internet.

Consumers’ orders can be delivered to their home or to an affiliate retailer in their area for installation. “By providing the independent retailer with a ‘world class’ Internet presence and fulfillment network that complements their retail location, DriverFX.com is assisting the independent retailer in expanding the accessory market while providing the consumer with the convenience of the Internet and support of a retail location in their area,” according to the company.

DriverFX.com will enable participating retailers to link directly with consumers through customized websites supported with the cataloging and fulfillment capabilities of Keystone Automotive Operations. As the world’s largest marketer and distributor of specialty automotive parts, Keystone’s backing provides the consumer access to hundreds of product lines and thousands of automotive accessory SKUs that can be delivered next day to 37 states and Canada.

Keystone does not sell directly to the consumer, but through its DriverFX.com network it ensures that independent automotive aftermarket retailers can provider the consumer access to an Internet site for the purchase of vehicle accessories with the support of the retailer’s physical location and Keystone Automotive’s fulfillment capabilities.

“We believe DriverFX.com will bring significant value to suppliers, retailers, and to the end consumer,” said Jay Fee, vice president of Keystone’s eServices, who is leading the DriverFX initiative. “The ability to exchange information, find products easily and confidently, and make purchases efficiently will benefit each link in the automotive accessory supply chain. Our affiliate customers can leverage the latest Internet technology, the critical mass of Keystone Automotive and unique and exciting products of leading manufacturers to increase their relationship with consumers and expand the automotive accessory market.”

Keystone, founded more than 25 years ago, has 1,400 employees at its headquarters in Exeter, Pa., and in 15 satellite locations throughout the U.S. and in Ontario, Canada.