Women Satisfied By Town & Country

AUBURN HILLS, Mich.--For the second year in a row, the Good Housekeeping Institute has given the Chrysler Town & Country minivan its prestigious Women’s Automotive Satisfaction Award.

“The fact that Chrysler Town & Country won this award for the second year in a row only underscores how well this particular model meets women’s needs and expectations,” said Patricia Haegele, the magazine’s senior vice president and publisher. “When you look at how well the Town & Country scored on the features that matter most to women, such as safety, reliability, and comfort, it’s clear that Chrysler anticipated what women want from a new vehicle.”

Eligible entries were measured against benchmark standards established in a 1998 study of female new vehicle purchasers conducted by J.D. Power and Associates on behalf of the Good Housekeeping Institute. Chrysler Town & Country was identified by more than 900 female primary drivers as meeting the three key criteria that determine the award. “Specifically, female drivers reported they were very satisfied with their vehicle, would definitely recommend it to a friend, and would definitely buy it again themselves,” according to the magazine.

“Seventeen years after introducing the minivan formula, it’s an honor to continue to be recognized by prestigious organizations like the Good Housekeeping Institute,” said Susan Thomson, senior manager of Chrysler Brand global customer relationship management. “For 2001, we enhanced the formula once again by introducing even more minivan firsts to the segment including a power liftgate, removable power center console, pop-up rear cargo organizer, three-zone automatic temperature control, and split rear 50/50 Easy Outseats,” she said.

Chrysler sells some 600,000 Chrysler and Dodge minivans worldwide every year and is closing in on the sale of its nine millionth minivan. “Even with 15 competitive nameplates in the minivan segment, the company continues to capture nearly 40 percent of the market it created more than 17 years ago,” said Thomson.

Good Housekeeping, founded 115 years ago, reaches 24 million readers every month. The Good Housekeeping Institute, founded in 1900, is the consumer product testing facility that researches products appearing in the magazine’s articles and advertisements.