NAPA Teams With IADMA

DENVER--The Internet Auto Dealers Marketing Association (IADMA), through its exclusive partnership with the National Automotive Parts Association (NAPA), will provide its national network of more than 2,800 automobile dealers with daily auto parts fulfillment through NAPA’s comprehensive network of warehouses and stores.

NAPA is the nation’s largest ready-to-ship aftermarket parts provider, with more than 6,000 retail stores and 20,000 delivery vehicles. A subsidiary of Genuine Parts Co., NAPA’s inventory of aftermarket parts and supplies totals more than 220,000 items.

“NAPA is the complete source for the service department’s needs on the non-franchise and previously owned vehicles that our members service,” said the IADMA Director of Business Development Jeff Sandt. “From parts, supplies and technical training to inventory management, obsolescence protection and manufacturers’ representatives, NAPA is the one-source auto parts supplier.”

With NAPA’s recent entrance into the OEM market with its replacement parts program, “the timing was ideal for these organizations to team up, and offer technicians and service managers the professional choice for aftermarket parts,” said Sandt.

“NAPA has developed a program to assist OE dealers with parts procurement,'' said NAPA’s major accounts sales manager, Bruce Pforsich. “Since the IADMA provides access to more than 2,800 dealers representing many different brands, we believe that our relationship with the IADMA presents an excellent opportunity for NAPA to move forward with this program.”

According to Sandt, who inked the deal on behalf of the IADMA, member-dealers will be able to access NAPA’s inventory of automotive parts, accessories, tools and equipment through its electronic procurement system, or if the dealers prefer, NAPA still provides traditional procurement services via a salesperson or the telephone for “hot-shot” delivery.

“NAPA offers IADMA members the ability to access parts at competitive prices and to increase the potential service revenue from non-franchised vehicles their customers drive,” Sandt said. “With its nationwide distribution network, NAPA makes finding hard-to-find parts easy.”

The National Automotive Parts Association was founded more than 75 years ago. There are more than 6,000 NAPA Auto Parts Stores and more than 9,700 NAPA AutoCare Centers nationwide. For additional information, contact www.NAPAonline.com.

The Internet Auto Dealers Marketing Association (IADMA), based in Englewood, Colo., is a dealer-controlled alliance formed to give its member dealers the opportunity to truly compete in the fast-growing Internet automobile sales and marketing arena. The IADMA offers its members “advanced technology and broad market reach to reclaim valuable Internet customers lost to non-dealer organizations.” For more information, contact www.iadma.com.