Prolong Debuts Master Installer Program

IRVINE, Calif.--Prolong Super Lubricants has launche a comprehensive marketing campaign geared toward the burgeoning “Do-It-For-Me” consumer automotive category.

The program, which invites installers to “Pour in the profits on every oil change,” features professional-use product packaging for the company’s Prolong Engine Treatment and Engine Treatment Booster products. “Sale of Prolong products adds instant profitability to an oil change, making the program of exceptional value to participants,” said Fred Petrivelli, vice president of sales and marketing.

“Consumers are increasingly turning to professional service outlets, especially as vehicles become more complicated and their owners have less free time,” said Petrivelli. “By aligning ourselves with the extensive professional installer network we are positioned for incremental growth of our lubricant products.”

A key selling point to consumers is a lifetime limited product warranty offering eligible participants financial protection against engine repairs from lubrication-related breakdown for as long as they own their vehicle.

Participating installers are provided with a comprehensive array of training and promotional tools. In addition, the program offers installers inclusion in DealerLink, a customer service program that connects consumers to their nearest local Prolong outlet via a toll-free phone number.

For more information, contact www.prolong.com.