Corp. Funds Sought Re. School Bus Safety

SAN DIEGO--The Majestic Companies Ltd. will use International Marketing Corp., a San Diego-based marketing firm, to augment an in-house marketing campaign for the SAFE-T-BAR, a school bus safety restraint system.

The currently envisioned program would allow for corporations to provide funding to schools to outfit their buses with the SAFE-T-BAR, in exchange for the placement of modest placards on the bus denoting the corporate sponsor’s participation. In essence, the strategy is to bring the school district’s need to purchase the SAFE-T-BAR together with corporate sponsor dollars typically earmarked for public service programs.

“This program allows financially strapped school districts the wherewithal necessary to install the SAFE-T-BAR on their buses without taking money from already stretched budgets,” said Steve Rosenthal, Majestic’s president. “I expect to see results from this campaign almost immediately.”

“We are prepared to take the message of the SAFE-T-BAR to our Fortune 500 contacts,” said IMC President Marc Van Buskirk. “In effect, what more powerful publicity and satisfaction would a company receive than by being a part of a nationwide program that provides for the safety of children on school buses? We have a number of potential corporate sponsors to draw upon, and we have several companies in mind that could quickly make this program a reality.”

The SAFE-T-BAR is a school bus passenger restraint system that closely approximates the type of restraint system most commonly found on amusement park rides. The heavily padded U-shaped bar is designed to lock in place during a sudden stop, collision or bus rollover, thereby controlling and restraining the passenger within the padded seating area. In addition to passing all requisite Federal Motor Vehicle Safety Standards (FMVSS), the SAFE-T-BAR has been road tested and received high marks at Oceanside Unified School District in Southern California.

For more information, contact www.themcl.com and www.safe-t-bar.com.