‘Virtual Showroom’ On Harley Site

IRVINE, Calif.--Custom Chrome, the world’s largest independent supplier of Harley-Davidson motorcycle accessories and parts, is developing a virtual showroom on its Internet site.

Within the virtual showroom environment, Custom Chrome customers can view realistic 3D versions of motorcycle parts and accessories such as the RevTech high performance engines, forks, fenders and special headlights.

They can zoom in and out and rotate the objects to inspect them from all angles. Once they are satisfied with the parts’ suitability, the user can then click on a listing of Custom Chrome dealers to find the location nearest them to make their purchase.

“Custom Chrome has always listened to the wants and needs of the marketplace. Over the years, some of Custom Chrome’s best-selling products have been suggested by our customers and many of the parts sold today reflect the input received from them,” said Joe Piazza, the company’s vice president of sales and marketing.

“Harley-Davidson owners are very serious about customizing their bikes to reflect their specific preferences and their individual personalities. We feel that presenting our products in 3D will significantly enhance the customer’s ability to visualize how the parts look, how they will look on their bike and enable them to find just the part or accessory they are looking for more easily,” he explained.

(The showroom features proprietary solutions developed by realityBUY, a provider of interactive 3D for e-commerce applications.)

Custom Chrome is the world’s largest independent supplier of aftermarket parts and accessories for Harley-Davidson motorcycles, distributing their own products--based upon an intensive research and development effort by an in-house staff of engineers--under RevTech, Premium, Dyno Power, Santee, Regency, Chrome Gear and C.C. Rider. The company also distributes other manufacturer’s products under their respective brand names.

The company supplies aftermarket replacement parts for most Harley-Davidson models as far back as 1936, and it sells items through a network of more than 4,700 motorcycle dealers and repair shops worldwide. The print catalog, which has 1,056 color pages and features more than 20,000 parts, is widely acknowledged as one of the finest reference books of its kind for Harley motorcycles.

For more information, contact www.customchrome.com.