Roush Rushing Hot Rod Line

LIVONIA, Mich.--Roush Industries is developing a full-line of Ford high-performance production vehicles. The new Stage III vehicles will provide engine enhancements developed by the same corps of engineers who produce Roush Racing’s 700-plus horsepower Winston Cup motors.

The feasibility of the project, which internally is called the “Roush Stage III Mustang,” has been enhanced by recent initiatives of the Ford Motor Co. and SEMA. SEMA’s “Partner in Technology” initiative with Ford has created a Technology Transfer Program that allowed Roush engineers to access engineering technology critical to development of high-performance, but emissions-certified, engines.

Jack Roush is committed to providing the project with the largest financial commitment in Roush Industries’ 30-year history, according to the company. The Stage III vehicle will be introduced at the annual SEMA convention on Oct. 31 in Las Vegas. Though the Mustang will be the first Stage III vehicle developed from start to finish by the Roush Performance team, horsepower upgrades for the Focus, F-150 and Expedition are planned and anticipated to be introduced later in the model year.

The new Roush Stage III vehicles will touch on all of the major areas of the car--styling and aerodynamics, brakes, exhaust system, power train, suspension, wheels and tires, seating and ergonomics, and interior.

Roush Industries is dedicating more than 250,000 sq. ft. for the project’s vehicle assembly process between its Orange County, Calif., Dallas, Texas, Mooresville, N.C., Denver, Colo., and Livonia, Mich., facilities. It also marks Roush Industries’ first opportunity to focus and combine its engineering, prototyping, tooling, testing, manufacturing and assembly capabilities on an internal project.

“I have challenged my engineers to create a car that delivers affordable performance and quality at a level never delivered outside the OEMs,” said Roush. “Our goal is to become America’s premier manufacturer of performance vehicles. I’m confident we have the engineering talent, racing heritage and the means of production that will get us to our goal.”

Roush Performance, a subsidiary of Roush Industries, has a dealer base of 250 dealers across the Continental United States and a staff of more than 50 employees. For more information, contact www.RoushRacing.com, www.RoushInd.com and www.RoushPerf.com.