Anti-Theft Device Clicks With Ads

BERWYN, Pa.--The Unbrakeable AutoLock, an automotive anti-theft device on display at the Electronic Retailing Association (ERA) Conference, has won both the Best Infomercial Producer and the Best Infomercial Production Under $150,000 awards.

The ERA is the preeminent electronic retailing trade association, serving as the authority and information resource for the e-retailing segment of the industry, according the the company’s president.

“E-retailing has played an important role in our growth since we launched the Unbrakeable AutoLock two years ago,” said Rob Vito, president of Unbrakeable AutoLock. “We are delighted to recognized as a leader in this important industry sector and hope that the success of the infomercial will continue to fuel our other retailing initiatives.”

The Unbrakeable AutoLock Pro infomercial was produced by Future Thunder Productions. In addition to the ERA awards, the Unbrakeable AutoLock Pro also won a First Place Gold Camera Award at the 2000 U.S. International Film and Video Festival.

For more information, contact www.unbrakeable.com.