PickUps Plus Picks Perma-Tech

MASON, Ohio--PickUps Plus Inc. has formed a strategic alliance with Perma-Tech, which produces spray-on truck bedliners. Following a successful corporate test program, Perma-Tech’s polyurethane bedliners will now become available at all PickUps Plus outlets.

“Now we can offer all of our stores this special opportunity to be associated with Perma-Tech, the recognized leader company in the bedliner industry,” said John Fitzgerald, president and CEO of PickUps Plus. “Our market test has clearly demonstrated that offering a top quality sprayed-on bedliner was not only profitable, but also increased our sales of other truck accessories.”

“Perma-Tech is very happy with this new relationship with PickUps Plus,” said Lou Frank, vice president of marketing for Perma-Tech. “It provides a great opportunity to continue the expansion of our presence in the marketplace and showcase the value of a sprayed-on bedliner dealership for aggressive truck accessory stores.”

Perma-Tech offers a chemical formula that maximizes pliability, durability, and color stability to ensure the finished bedliner won’t chalk out, according to the two firms. Perma-Tech’s “next generation,” microprocessor controlled, low pressure spray system, guarantees a quality job and allows the dealer to color match on the spot, they report.

PickUps Plus owns and operates three corporate stores, while overseeing eight franchise locations in eight states.

For more information, contact www.pickupsplus.com.