Automotive Enthusiast/Consumer News Show
with Steve Ford
This Week's Show
Show Topic:
"LIVING HISTORY": Early Titans of The U.S. Auto Industry
Past Shows
- The Car Guy®--Auto PC: The Ultimate "Rolling Computer" (October 13, 1998)
- The Car Guy®--Car Care Tips: "Shifting Trends in Automatic Transmissions" (October 6, 1998)
- The Car Guy®--Destination Focus: "Museum of Automobile History" (September 29, 1998)
- The Car Guy®--Motorist Assurance Program: "Building Consumer Trust in Auto Repair", with Larry Hecker (September 22, 1998)
- The Car Guy®--"Horsepower Without Limits": Biography with Ed Pink, Ed Pink Racing Engines (September 15, 1998)
- The Car Guy®--"Racing Through The Ranks": Mid-Level Auto Racing - Todd Southwell (September 08, 1998)
- The Car Guy®--"Hot Tips on Automotive Cooling Systems": Don Hart (September 01, 1998)
- The Car Guy®--"From GTO to C.E.O.": Time-Tested Automotive Marketing Strategies with Jim Wangers (August 25, 1998)
- The Car Guy®--"Glory Days of The Muscle Car Era", Visiting The 'Epicenter' With Jim Wangers (August 18, 1998)
- The Car Guy®--Part I: "Movie 'Star' Cars", Eric Dahlquist; Part II: "Design & Technology Perspectives", Alain Clenet (August 11, 1998)
- The Car Guy®--"Global Auto Brands & The 21st Century Performance Car": Donald Nosek, MaxSpeed Magazine (August 04, 1998)
- The Car Guy®--"Trends in Auto Parts & Service": Jim Lang (July 28, 1998)
- The Car Guy®--"Legends of 20th Century Auto Design - Part I": Italy's Influence (July 21, 1998)
- The Car Guy®--"Motorsports Without Wheels": Miss Chrysler/Jeep Hydroplane Boat Pilot Steve David (July 14, 1998)
- The Car Guy®--"Objects of Art": Insuring Classic and Collector Cars (July 07, 1998)
- The Car Guy®--"At the Track": Irwindale Speedway with Doug Stokes (June 30, 1998)
- The Car Guy®--Air Bags: "Friends or Foes? Steering Through the Hot Air on Passive Restraints." (June 23, 1998)
- The Car Guy®--Sport Utility Vehicles: "Are They Driving Us off a Cliff?" (June 16, 1998)
- The Car Guy®--Sherman Titens, President, CCAR - "Environment: When repairing cars means protecting the planet." (June 09, 1998)
- The Car Guy®--Dr. Ken Ludema: "Oil additives, 'snake oil' or 'miracle molecules' ?" (June 02, 1998)
- The Car Guy®--Automotive Interiors: An "Insider's" Perspective (May 26, 1998)
- The Car Guy®--Dick Folsom: "Henry Ford Heritage Association" (May 19, 1998)
- The Car Guy®--"Destination Focus with Roy "Ace" Miller: R.E. Olds Museum" (May 12, 1998)
- The Car Guy®--Harry Bradley On Design: "From Hot Wheels To Art Center" (May 05, 1998)
- The Car Guy®--Best of The Car Guy: "Know Before You Tow" (April 28, 1998)
- The Car Guy®--Biography: Vic Edelbrock (April 21 1998)
- The Car Guy®--Dr. Wofgang Strauss: Global Auto Engineering & 21st Century Cars (April 14, 1998)
- The Car Guy®--Craig Jackson: Tips On How To Buy and Sell At Auctions (April 07, 1998)
- The Car Guy®--Ken Gross: Dream Cars and The Petersen Automotive Museum Update (March 31, 1998)
- The Car Guy®--Auto Insurance: Tips on Protecting Your Investment & Saving Money (March 24, 1998)
- The Car Guy®--"Tire Technology" Part II: Advancements in Sidewall and Tread Design (March 17 1998)
- The Car Guy®--"Steering Straight": Alignment and Front End Maintenance (March 10, 1998)
- The Car Guy®--"Shock Value": Tips and Insights on Suspensions and Handling (March 03, 1998)
- The Car Guy®--Specialty Equipment Market Association: "Watchdog For Enthusiasts" (February 24, 1998)
- The Car Guy®--Lotus Cars: "Yesterday and Tomorrow" (February 17, 1998)
- The Car Guy®--"Hot Rod at 50": The Magazine That Launched a Hobby (February 10, 1998)
- The Car Guy®--Best of The Car Guy: "Team Viper" with Chrysler's Roy Sjoberg (February 03, 1998)
- The Car Guy®--"SMART" Highways for "SMART" Cars: I.T.S. (Intelligent Transportation Systems) (January 27, 1998)
- The Car Guy®--"Tire Technology" Part I: Cyber Tires Computer-Aided Engineering Today's Tires (January 20, 1998)
- The Car Guy®--John C. Meyer III: "Collector Car Legislative Update for 1998" (January 13, 1998)
- The Car Guy®--Best of The Car Guy: "Green Cars At Junkyards" (January 06, 1998)
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Join us each week for an informative program that features:
- Consumer topics:
- Automotive Service and Maintenance
- New Automotive Events and Destinations
- Questions from listeners
- Guests:
- Automotive Celebrities and Auto Industry Personalities
- High-Performance and Repair Experts
- Public Institutions such as Highway Patrol and AAA
- Trivia Contests:
- E-Mail Participation in Automotive Trivia
CAREER BACKGROUND
Steve Ford, THE CAR GUY, holds one of the strongest combinations of in-depth national marketing knowledge,
hands-on automotive service experience, and consumer reporting abilities in the mass media. His blend of being
an accomplished automotive service technician and award-winning journalist gives him keen insights into the needs
of contemporary motorists.
With a career commitment to utilizing his multi-media skills and automotive credentials to assist the public, Ford
has achieved journalism successes across a broad spectrum of media. In addition to being a four-time winner of the
prestigious International Automotive Media Conference (IAMC) "Moto" award for automotive reporting in radio,
television, syndicated newspapers and trade/technical columns for the professional auto-service industry, he has also
earned the IAMC "Silver Medallion" for Internet Digital Audio/Cybercast reporting on the World Wide Web and a Detroit
Press Foundation "Wheels" Award for outstanding automotive journalism in broadcast news. In addition to IAMC journalism
awards, Ford's automotive press materials and media campaigns have earned the International Association of Business
Communicators 1st-place "Ace" award, Publicity Club of Los Angeles 1st-place "Pro" award, and Public Relations Society
of America 1st-place "Protos" award.
Education & Experience
As an automotive industry professional, Ford has developed insights and depth from more than 20 years in the field.
While a youngster, his zest for automobiles was so great that his high-school auto-shop teacher called him a
"car-a-holic," and encouraged him to supplement his high-school shop training with night courses in advanced automotive
service at an occupational center. Ford completed the occupational program, along with more than 10 semesters (550 hours)
of high-school shop class, and earned his California Bureau of Automotive Repair Tune Up and Emission Control License prior
to receiving his high-school diploma. Upon graduation from high school, Ford earned an award from the Pacific Automotive
Show as one of the "Top Ten Automotive Technical Students in the Western United States."
Throughout his subsequent years as a dealership and independent repair shop auto technician, Ford attended college at night.
His enjoyment of marketing studies and interest in sales promotion led him to work as automotive manufacturers'
representative. This experience, combined later with college experience, enabled Ford to work as a key automotive account
product specialist at the leading national advertising agency, Saatchi & Saatchi/DFS. After serving several years in a
national advertising agency while continuing college at night, Ford left full-time work to dedicate his final year-and-a-half
of college on a full-time basis.
After earning a bachelor's degree in marketing communications, Ford entered the broadcast media. At Los Angeles radio
station 93 KHJ, he reported daily automotive consumer features as THE CAR GUY. Ford also continued automotive advertising
and public relations agency work, which has provided him with national marketing experience helping achieve campaign and
sales successes for auto manufacturers/ distributors, specialty tool, global auto supplier, industry association and service
businesses.
Ford is a member of the International Motor Press Association, Motor Press Guild, Automotive Press Association,
International Automotive Technicians' Network and Service Technicians Society, and holds advanced-level professional
technician certification by the National Institute for Automotive Service Excellence (ASE) in Engine Performance
(L1 - Engine Computer Controls & Emission Systems).
Awards Won By Steve Ford, THE CAR GUY
· International Wheel Awards - 1998:
Detroit Press Foundation
3rd Place: All Broadcast Media - Best News Programming
· International Automotive Media Conference - 1997:
"Moto" 1st Place - TV News - Topical Short Features
"Moto" 1st Place - Newspaper: Regular Column/Syndicated
"Moto" 1st Place - Newsletter: Technical/Trade Column
Silver Medallion - Internet/World Wide Web: Digital Audio Program
· International Automotive Media Conference - 1996:
"Moto" 1st Place - Radio/News Programming: Short Features
Silver Medallion - Radio/Live Weekly Show: Feature Programming
Silver Medallion - Newspaper: Regular Column/Syndicated
Silver Medallion - TV News - Topical Short Features
Bronze Medallion - Newspaper: Features/Syndicated
· Publicity Club of Los Angeles - 1994:
Annual "Pro" Award - 1st Place/Overall, Media Campaign
· International Association of Business Communicators - 1993:
Annual "Ace" Award - 1st Place/Overall, Press Materials
· Public Relations Society of America - 1992:
Annual "Protos" Award - 1st Place/Overall, Press Materials
For more information on
The Car Guy® visit
www.thecarguy.com