See the New Isuzu Axiom Via USA Network's 'Eco-Challenge' Tour Or Click Over to LA AUTO SHOW COVERAGE HERE ON TACH

    NEW YORK, March 12 The arrival of Isuzu's new 2002 SUV,
the Axiom, coincides with the premiere of USA Network's new five-part
adventure race series.  "Eco-Challenge: Borneo, Presented by Isuzu" premieres
Sunday, April 1 on USA Network.
    Synergistically extending the Eco-Challenge brand, Isuzu and USA Network
have custom-designed eight Axioms for Eco-Challenge(R).  These colorful
vehicles are hitting the streets of New York, Los Angeles, Chicago and Denver
through April 4th to promote awareness for the premiere of Eco-Challenge on
USA Network and the Axiom.
    Eight vehicles (three each in New York, Los Angeles; one in Chicago,
Denver) will make appearances at high-profile destinations in each city,
targeting popular lunchtime spots, beaches, parks and special-event locations.
USA Network worked closely with sister company Citysearch.com to select
high-traffic areas for the driving route.  The public can get a sneak peak at
the Axiom, as well as win authentic Eco-Challenge adventure gear such as
backpacks, watches, t-shirts, hats and key chains.
    Isuzu is a major sponsor of "Eco-Challenge: Borneo, presented by Isuzu,"
the fascinating account of 76 four-person teams from 26 countries, competing
in a non-stop, 320-mile expedition race through the exotic and wild island of
Borneo.  The series first one-hour installment will be telecast on USA Network
on Sunday, April 1 at 8:00 PM ET/PT.  Parts 2 and 3 will air the following
nights at the same time with the final two chapters presented Wednesday,
April 4, also at 8:00 PM, ET/PT.
    The Isuzu Axiom, available at dealerships in April 2001 is a 2002 model
year sports utility vehicle offering a 3.5-liter, dual-overhead cam 24-valve
V6 engine, producing 230 horsepower @ 5400 rpm.  The Isuzu Axiom's 10-year,
120,000-mile Powertrain Limited Warranty is America's longest powertrain
warranty.
    Among the standard features are custom-designed seats, rear split-seats
feature a fold-down armrest, and 4-way adjustable seats.  The vehicle also
features a Multi-Information Display (MID), which allows occupants to control
the premium sound system, automatic climate control and trip computer, as well
as keeping time with an on-board clock calibrated to the US atomic clock.  MID
also monitors vehicle heading via a digital compass that supplements the alpha
heading with numeric heading in degrees.

    The Eco-Challenge(R) name and logo are registered trademarks of J. Mark
Burnett and may not be reproduced.  Eco-Challenge(R), The Expedition Race(TM)
and Expedition Competition(TM) and all associated logos and service marks are
all trademarks or registered trademarks of J. Mark Burnett in the United
States and/or other countries.

    USA Network, owned and operated by USA Cable, a division of USA Networks,
Inc.'s Entertainment unit, is cable television's leading
provider of original series and feature movies, sports events, off-net
television shows and blockbuster theatrical films.  USA Network is available
in 80% of all U.S. homes, and is seen in more than 81 million U.S. homes.  The
USA Network Web site is located at http://www.usanetwork.com.

    For further information, please contact: Press, Aurli Bokovza,
212-413-5552, abokovza@usacable.net, or Ron Sato, 310-360-2389,
rsato@usacable.net, both of USA Network.