NAA Honors Best Auto Dealers' Newspaper Advertising

    LAS VEGAS, Feb. 3 The Newspaper Association of America
announced winners in the dealers' categories of the Excellence in Newspaper
Automotive Advertising competition at a press conference today at the 84th
annual National Automobile Dealers Association Convention and Exposition being
held in Las Vegas, Feb. 3-6, 2001.
    This is the 25th anniversary of the competition, which is also known as
the DANDY. The dealers' categories were extremely competitive this year as no
one dealer or dealers' association dominated the competition. Winners in the
automotive manufacturers' categories, including this year's Best-of-Show
winner, were announced last month at the North American International Auto
Show in Detroit.
    "The close relationship between the automotive industry and newspapers is
one that has deep roots in the communities we both serve," said NAA Senior
Vice President and Chief Marketing Officer John E. Kimball. "But what we like
so much about this competition is that it also demonstrates how the newspaper
can be used so effectively as a creative medium for automotive advertising."
    All winning DANDY 2001 Awards are featured in NAA's DANDY Newspaper 2001,
which is distributed at the NADA exposition and to dealers, ad agencies and
newspapers around the country. Winners can also be viewed online at
http://www.naa.org/classified.
    The 2001 Excellence in Newspaper Automotive Advertising winners follow.

    Best Ad Campaign by a Dealer

    DANDY Award
    Title: " ... as a Child"
    Advertiser: Waco Imports/Waco Mazda
    Newspaper: Waco (Texas) Tribune-Herald
    Creator: Waco (Texas) Tribune-Herald

    Best Single Ad by a Dealer Association

    DANDY Award
    Title: "It Ain't a Trip"
    Advertiser: Chevrolet
    Newspaper: The Dallas Morning News
    Creator: Campbell-Ewald, Warren, Mich.

    Merit Citation
    Title: "Buffalo's Average Commute ... Pity"
    Advertiser: Western New York and Northern Pennsylvania Ford Stores
    Newspaper: Buffalo News
    Creator: Eric Mower and Associates, Buffalo, N.Y.

    Merit Citation
    Title: "Lexus-The Road to Nirvana"
    Advertiser: Lexus of Clearwater/Lexus of Tampa Bay
    Newspaper: The Tampa Tribune
    Creator: Team One Advertising, El Segundo, Calif.

    Best Ad Campaign by a Dealer Association

    DANDY Award
    Title: "The Story of American Luxury"
    Advertiser: Chicago Lincoln Mercury Dealer Association
    Newspaper: Chicago Tribune
    Creator: Young & Rubicam, Dearborn, Mich.

    Best Manufacturer Image Ad or Campaign

    DANDY Award
    Title: Lincoln LS Race for the Cure
    Advertiser: Lincoln
    Newspaper: The New York Times
    Creator: Young & Rubicam, Dearborn, Mich.

    Merit Citation
    Title: "You Should See the Other Guys"
    Advertiser: BMW Canada Inc.
    Newspaper: The Globe and Mail, Toronto
    Creator: Cundari, Toronto

    Merit Citation
    Title: "That Was Then, This is Wow"
    Advertiser: Chevrolet
    Newspaper: Saint Paul (Minn.) Pioneer Press
    Creator: Campbell-Ewald, Warren, Mich.

    Best Automotive Special Section

    DANDY Award
    Title: "Online Auto Buying Guide"
    Newspaper: The Los Angeles Times

    Merit Citation
    Title: "Auto Millennium"
    Newspaper: Milwaukee Journal Sentinel

    Merit Citation
    Title: "Denver Auto Show 2000"
    Newspaper: The Denver Post

    Best Print Promotion of Dealer or Newspaper Auto Web Site

    DANDY Award
    Title: "Surfing/Everyday"
    Advertiser: Oxmoor Toyota
    Newspaper: The Courier-Journal, Louisville, Ky.
    Creator: The Courier-Journal Creative Services

    Merit Citation
    Title: "Like a Box of Chocolates/"Ducks in a Row"
    Advertiser: Autofinder.com
    Newspaper: The Monitor, McAllen, Texas
    Creator: The Monitor, McAllen, Texas

    Merit Citation
    Title: "Just Click and Drag"
    Advertiser: Star Ford
    Newspaper: The Courier-Journal, Louisville, Ky.
    Creator: The Courier-Journal Creative Services

    Best Use of Color
    DANDY Award
    Title: "Lincoln LS Dust"
    Advertiser: Tri-State Lincoln Dealers
    Newspaper: The New York Times
    Creator: Young & Rubicam, Dearborn, Mich.

    Merit Citation
    Title: "Every Day is the Same"
    Advertiser: Foreign Cars Italia
    Newspaper: News & Record, Greensboro, N.C.
    Creator: News & Record, Greensboro, N.C.

    Merit Citation
    Title: Pre-Owned Vehicles Sidewalk Sale
    Advertiser: New Car Dealers Association of Belvidere
    Newspaper: Belvidere (Ill.) Daily Republican
    Creator: Belvidere (Ill.) Daily Republican

    Merit Citation
    Title: "Our Pre-Spring Car Sale is in Full Bloom"
    Advertiser: Oxmoor Toyota
    Newspaper: The Courier-Journal, Louisville, Ky.
    Ad Agency: The Courier-Journal Creative Services, Louisville

    Merit Citation
    Title: "Vision 2000"
    Advertiser: Northland Ford Dealers
    Newspaper: Saint Paul (Minn.) Pioneer Press
    Ad Agency: J. Walter Thompson, Minneapolis

    Best of Show

    DANDY Award
    Title: Lincoln LS Race for the Cure
    Advertiser: Lincoln
    Newspaper: The New York Times
    Creator: Young & Rubicam, Dearborn, Mich.

    NAA is a nonprofit organization representing the $57 billion newspaper
industry and more than 2,000 newspapers in the U.S. and Canada. Most NAA
members are daily newspapers, accounting for 87 percent of the U.S. daily
circulation. Headquartered in Tysons Corner (Vienna, Va.), the Association
focuses on six key strategic priorities that affect the newspaper industry
collectively: marketing, public policy, diversity, industry development,
newspaper operations and readership. Information about NAA and the industry
may also be found at the Association's World Wide Web site on the Internet
(http://www.naa.org).