DCH Auto Group Online Trade-In Program

    DELRAY BEACH, Fla., Feb. 3 DCH Auto Group today announced
it is testing the Veretech vehicle pricing and trade-in service from FLD,
Inc., on the Internet home page of its 12 New Jersey dealerships.
    Veretech is designed to increase dealership profitability by facilitating
an online purchase of the vehicle trade-in.  Customers get an immediate and
guaranteed offer for their trade based on condition and current market
pricing.
    "Handling the trade-in online will help create a seamless shopping
experience for our Internet savvy customers," said Billy Wong, chief financial
officer for DCH Auto Group.  "Many customers abandon the online shopping
process when it comes to the trade because they can't get a firm offer.
Veretech provides a firm, fair offer for trade-in vehicles and solves one of
the biggest pieces of the online vehicle sales puzzle."
    Veretech runs off of FLD's proprietary software, which tracks pricing
information based on vehicle attributes, geography and current pricing data.
To obtain a trade-in offer, shoppers complete Veretech's five-minute
questionnaire to determine vehicle make, mileage, location and wear and tear.
The customer is given a firm offer for their trade-in vehicle based on their
responses.
    Veretech's value was demonstrated recently in a six-week pilot program
with Anderson Honda of Palo Alto, Calif.  Anderson Honda received 105 sales
prospects from the Veretech online trade process.   Thirteen percent were
converted to sales, and several sales opportunities are still pending.  John
Anderson, president of Anderson Honda was so pleased with the results, he is
referencing the guaranteed online trade-in in Anderson Honda print and
broadcast advertising.
    "Car shopper reaction to the Veretech online trade-in service has been
extremely positive," said Mike McFall, president of FLD, Inc.  "No other
online pricing service enables the dealer to make an offer for the vehicle.
We apply our expertise in vehicle pricing trends to provide a fair offer for
trade-in vehicles.  It is a big time-saver for the consumer, and it helps
unlock potential sales for car dealers.  It's a win-win for everyone."
    Based on the Anderson Honda pilot, FLD has made several adjustments to
Veretech.  For example:

    *  Veretech can be linked to various lead management systems such as Sales
Enhancer, Compass and DealerPoint;
    *  Dealers can insert a link to Veretech in their email responses to new
Internet prospects that come in from third-party Web sites;
    *  Dealers can tailor offers based on their own unique inventory needs and
market conditions;
    *  The text in the Veretech module can be altered for each dealer based on
their branding strategy or their state's legal requirements; and,
    *  Veretech calculates and posts sales tax avoided by trading the vehicle
rather than selling it separately -- this can save the customer more than
$1,000 when buying a new car.

    About FLD
    FLD, based in Delray Beach, Fla., has more than 21 years of experience in
vehicle pricing and remarketing.  Founded by Michael Sheinson, the company
combines its vehicle pricing expertise with leading-edge technology and
logistical operations to help financial institutions, corporations and online
car shoppers receive fair market value for off-lease and trade-in vehicles.

    About DCH Auto Group
    DCH entered the retail automotive industry with the establishment of
Paramus Honda in 1977.  During the 1980s and 1990s, DCH expanded its
automotive holdings by acquiring top industry franchises that included Toyota,
Nissan Saturn, Lexus, Volvo, Acura, Lincoln-Mercury, Jaguar and additional
Honda dealerships.  With these acquisitions, DCH has become a leading mega-
dealer with 22 franchises in 21 facilities located in New Jersey and
California.