Saab Cars USA Creative to Swedish Firm

    NORCROSS, Ga., Feb. 1 Saab Cars USA, Inc. has announced
plans to transition its advertising creative development to Lowe Brindfors, a
Swedish agency based in Stockholm, Sweden and part of the Lowe Group.  Lowe
Brindfors will open an office in the Atlanta area to fully support the
creative development and production for Saab Cars USA's advertising needs.
Saab Cars USA's current agency, The Martin Agency, will continue to handle
direct marketing duties.
    "The decision to change creative agencies is based solely on our desire to
consolidate efforts and improve our responsiveness to local market needs,"
said Dan Chasins, President of Saab Cars USA, Inc.  "The Martin Agency has
been an excellent creative source and will continue to be one of our strongest
partners.  However, Lowe Brindfors handles the global creative efforts for
Saab Automobile AB and working with them on a local level will remove the
complexity of using two different agencies."
    Lowe Brindfors will handle all tactical and brand advertising for Saab
Cars USA, Inc.  The transition is expected to occur in May 2001.
Saab Cars USA, Inc. is the importer of Saab 9-5 and 9-3 automobiles for Saab
Automobile AB and is headquartered in Norcross, Georgia, near Atlanta. For
more information, please visit http://www.saabusa.com.