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Toyota Reports January Sales- Lexus Division Posts Best-Ever January

    TORRANCE, Calif., Feb. 1 Toyota Motor Sales (TMS), U.S.A.,
Inc., today reported January sales of 118,120 vehicles, a decrease of
11.4 percent from last year's best-ever January.
    "Consumers have adopted a firm, wait-and-see attitude as confidence in the
economy continues to slip," said Jim Press, TMS executive vice president.
"The new-car market is softening and the industry must adjust to buyers who
are more wary and more demanding."
    Although Toyota Division sales were down 14.2 percent from last year's
best-ever January, Toyota Division light trucks enjoyed a best-ever January
with sales of 45,231 units, up 9.1 percent.  Light truck sales were led by
their hot-selling SUVs.  The redesigned RAV4 compact SUV enjoyed a best-ever
January, with 6,765 units sold, an impressive increase of 84.1 percent.  The
Sequoia full-size SUV reported strong sales of 4,492 units.  The all-new
Highlander mid-size SUV, launched mid-January, posted a strong introductory
sales month with 2,325 units sold.  The restyled Tacoma compact pickup led
sales, with 11,543 units sold, an increase of 2.9 percent over last January.
The all-new Prius gas/electric hybrid vehicle continued to post strong sales
with 1,298 units sold.
    The Lexus Division enjoyed a best-ever January and posted impressive sales
of 15,623 units, up 13.3 percent over the same period last year.  Sales were
led by Lexus passenger cars, with 8,955 units sold, up 56.7 percent.  The
completely redesigned LS 430 flagship sedan posted sales of 3,027 units, a
tremendous increase of 311.1 percent over last January.  The GS 430, which
received a more powerful engine for 2001, enjoyed January sales of 406 units,
an increase of 29.7 percent.  The GS 300, which also received minor restyling
for 2001, posted strong January sales of 1,438 units, up 13.5 percent from
last year.  The all-new IS 300 sport sedan reported steady sales of 1,475
units.
    Sales of North American-built vehicles made up 56.9 percent of total
January sales.  There were 26 selling days in January compared to 25 last
year.


                             TOYOTA/LEXUS  SALES
                                JANUARY, 2001

                            - CURRENT MONTH -      - CALENDAR YEAR TO DATE -
                                          DSR %                       DSR %
                        2001       2000     CHG     2001      2000      CHG
    TOTAL VEHICLE
     SALES           118,120    128,123   -11.4  118,120   128,123    -11.4
      Memo: Total
       Toyota Div.   102,497    114,866   -14.2  102,497   114,866    -14.2
      Memo: Total
       Lexus Div.     15,623     13,257    13.3   15,623    13,257     13.3

    TOYOTA DIV.
     IMPORT CAR       18,455     22,489   -21.1   18,455    22,489    -21.1
    LEXUS IMPORT CAR   8,955      5,495    56.7    8,955     5,495     56.7
    TOYOTA DIV NA
     BUILT CARS       38,811     52,496   -28.9   38,811    52,496    -28.9
    TOTAL TOYOTA CARS 66,221     80,480   -20.9   66,221    80,480    -20.9

    SPORT UTILITY
     VEHICLES         27,957     22,430    19.8   27,957    22,430     19.8
      Memo: Lexus
       Sport Utility   6,668      7,762   -17.4    6,668     7,762    -17.4

    SMALL VANS         6,200      7,527   -20.8    6,200     7,527    -20.8
    PICKUPS           17,742     17,686    -3.5   17,742    17,686     -3.5

    * NORTH AMERICAN BUILT VEHICLES
    COROLLA           17,866     18,635    -7.8   17,866    18,635     -7.8
    CAMRY             14,628     25,684   -45.2   14,628    25,684    -45.2
    AVALON             6,317      8,177   -25.7    6,317     8,177    -25.7
    SIENNA             6,200      7,527   -20.8    6,200     7,527    -20.8
    PICKUP            17,742     17,685    -3.5   17,742    17,685     -3.5
    SEQUOIA            4,492          0    #N/A    4,492         0     #N/A
    TOTAL             67,245     77,708   -16.8   67,245    77,708    -16.8
    N.A. VEHICLES %
     OF TOTAL          56.9%      60.7%            56.9%     60.7%

    SELLING DAYS          26         25               26        25

    DSR = DAILY SELLING RATE