New Cross Sell Report Will Help Dealers Identify Their Competition

    SOUTHFIELD, Mich., Jan. 31 Polk has introduced a
statistical report that offers automotive dealers a fast and easy way to
identify their competition and know who's selling what in their market.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20010104/DETH036LOGO )
    Polk's Cross Sell will be made available on a monthly basis and reports
can be delivered securely to dealers via the Internet.  The reports are built
from multiple sources, including state registrations and titles, using data
from all 50 states.  Cross Sell reports allow dealerships to see which models
are selling best in which areas so they can be sure to carry the appropriate
inventory level and model mix.  Polk's Cross Sell is available in four
distinct reports:

    *  Market Share Report:  Shows a total count, by selling dealer's name,
for all vehicles sold in the defined market.

    *  Detailed Market Share Report:  Details registrations by make, model and
selling dealer's name for all dealerships in a specified market for that
month.

    *  New Registrations by ZIP Code Report:  Provides a count for each model,
by ZIP code, that was registered during the report month in the market area
requested.

    *  Top Five Dealers Report:  Shows the top five dealers in a specific
market, based on their total retail registrations in that market.

    "Polk's Cross Sell reports provide dealers with the most accurate and
comprehensive statistical data available," said Mary McDonnell, vice president
- Strategic Markets, Polk.  "This is the latest in a long line of automotive
intelligence products designed to provide value-added service to the customers
we have served for nearly a century."

    Polk has served the automotive industry for nearly 80 years and is the
longest standing curator of automobile records in the United States.  Founded
in Detroit in 1870, Polk launched its motor vehicle statistical operations in
1922 when the first car registration reports were published.  It now provides
automotive solutions to nearly every segment of the motor vehicle industry as
an analytic consultant and statistician, as a provider of database-marketing
services, as a supplier of vehicle histories and as a data enabler for
geographic information systems.  Based in Southfield, Mich., Polk is a
privately held global firm, currently operating in Australia, Canada, China,
France, Germany, Holland, Spain, the United Kingdom and the United States.