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MISC: New Book on Racing Sponsorship Released

31 October 2000

The popular book “Get Sponsored,” published in 1997 by The Action Group of
Santa Ana, California is now available in a new “Millennium Edition.” The
new edition includes updated material to help Motorsports teams and race
drivers find corporate money for their programs, as well as new material on
how getting sponsorship has changed with the advent of “The New Economy.”

Written by former professional racer and sports marketing executive Charlie
Hayes, “Get Sponsored, The Millennium Edition” offers a unique perspective:
Hayes has been both a racer who sought and found sponsors for his own teams,
and an executive who “worked the other side of the desk,” helping to place
sponsorships for a company heavily involved in using Motorsports to market
their products.

Says Hayes: “The book is written BY a racer, FOR racers. My knowledge of
what works and what doesn’t work, both from the point of view of a racer
seeking sponsors AND a marketing manager helping decide who would get my
company’s sponsorship, offers the serious Motorsports competitor a real edge
in winning the race for funding. The huge growth of Motorsports sponsorship
in the last decade opens up both challenges and opportunities for racers: On
the one hand racing is a now fully accepted as a viable marketing method by
corporations around the world. On the other hand, racers looking to get
sponsored need a new and powerful approach to set themselves apart from
their competition for the corporate dollar. My book offers sophisticate
tools to help the racer meet the challenge and create unique ways to win the
race for sponsorship money.”

Priced at $59, the book is available direct from The ACTION Group as well as
selected resellers on both coasts. For more information please contact The
Action Group at 714-708-2300 or 1-800-822-6722.