International Speedway Corporation Launches On-line Shopping Site
7 February 2000
DAYTONA BEACH, Fla.--Feb. 7, 2000--International Speedway Corporation ("ISC") (Nasdaq/NM: ISCA; OTC Bulletin Board: ISCB), a motorsports entertainment company, today announced that the Company now offers their line of exclusive motorsports merchandise through its new on-line store. The site may also be accessed via the Company's home page. The full line of motorsports apparel including hats, shirts and other branded merchandise emblazoned with the logos of various ISC facilities will be available for fans to purchase.
The site will offer merchandise from Daytona International Speedway, Talladega Superspeedway, Homestead-Miami Speedway, Darlington Raceway and Kansas Speedway Corporation, as well as, DAYTONA USA, NASCAR's official attraction. The Company plans to sell merchandise on-line for all of its facilities by the end of 2000.
Lesa Kennedy, Executive Vice President of ISC, commented, "We are very excited about the launch of our new on-line store as it complements the popularity of our motorsports events and extends ISC's strong geographic presence. The site will enhance our fan base by providing merchandise and souvenirs, sold at some of our most popular tracks, to motorsports fans nationwide. In addition, the sale of our line of branded merchandise on the Internet is a testament to the growth of our sport, as we take on an additional marketing and retail channel. We will look for the opening of our on-line store to capitalize on the start of the 2000 racing season."
International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The Company owns and/or operates 11 major motorsports facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan Speedway located outside Detroit, Michigan; California Speedway near Los Angeles, California; Homestead-Miami Speedway in Florida; Phoenix International Raceway in Arizona; Richmond International Raceway in Virginia; Darlington Raceway in South Carolina; North Carolina Speedway in Rockingham, North Carolina; Watkins Glen International in New York, and Nazareth Speedway in Pennsylvania. In addition, the Company is developing a superspeedway in Kansas City, Kansas. Other track interests include the operation of Tucson (Arizona) Raceway Park and an indirect 37.5% interest in Raceway Associates, LLC, which owns the Route 66 Raceway and is developing a superspeedway in the Chicago area. The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; Americrown Service Corporation, a provider of catering services, food and beverage concessions, and merchandise sales, and Motorsports International, a producer and marketer of motorsports- related merchandise.