International Speedway Corporation Announces Marketing Partners for Kansas City Speedway
5 November 1999
International Speedway Corporation Announces Marketing Partners for Kansas City Speedway
DAYTONA BEACH, Fla.--Nov. 5, 1999--International Speedway Corporation ("ISC") , announced today that the Kansas Speedway Corporation, a wholly owned subsidiary of ISC, has reached agreements with five marketing partners for the company’s developing motorsports facility in Kansas City, Kansas.Exclusive product and service agreements were reached with The Ford Motor Company , PepsiCo Inc. , Coors Brewing Company, a wholly owned subsidiary of Adolph Coors Company , Price Chopper Supermarkets, and The University of Kansas Medical Center.
Greg Sullivan, Vice President of Marketing for International Speedway, commented, "The companies selected as sponsors of the Kansas City facility have strong, recognizable brands and provide exceptional services in the region. The significant sports marketing expertise and consumer and commercial relationships these organizations offer should enhance the fan experience at events held at the facility and should also add incrementally to race attendance. We look forward to long, successful relationships with these companies and will seek additional sponsors to support this strong lineup."
Construction of the Kansas City speedway continues on schedule and ISC expects to begin racing at the facility in the 2001 season.
International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The Company owns and/or operates 10 major motorsports facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan Speedway located outside Detroit, Michigan; California Speedway near Los Angeles, California; Homestead-Miami Speedway in Florida; Phoenix International Raceway in Arizona; Darlington Raceway in South Carolina; North Carolina Speedway in Rockingham, North Carolina; Watkins Glen International in New York, and Nazareth Speedway in Pennsylvania. Other track interests include the operation of Tucson (Arizona) Raceway Park and an indirect 37.5% interest in Raceway Associates, LLC, which owns the Route 66 Raceway and is developing a superspeedway in the Chicago area. The Company also owns and operates MRN Radio, the nation’s largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; Americrown Service Corporation, a provider of catering services, food and beverage concessions, and merchandise sales, and Motorsports International, a producer and marketer of motorsports- related merchandise. For more information, visit the Company’s Web site at www.iscmotorsports.com.
Statements made in this release that state the Company’s or management’s beliefs or expectations and which are not historical facts or which apply prospectively are forward-looking statements. It is important to note that the Company’s actual results could differ materially from those contained in or implied by such forward looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward looking statements is contained from time to time in the Company’s SEC filings including but not limited to the 10-K and subsequent 10-Q’s. Copies of those filings are available from the Company and the SEC.