ISM Racing to Add Second Team
24 September 1999
Event to Announce Multi-Year, Multi-Million Dollar Sponsor for ISM RacingINDIANAPOLIS -- On August 2, ISM Racing announced the intention to expand its present racing operations from a one-car team to a two-car effort in the Pep Boys Indy Racing League (IRL) for the year 2000. ISM Marketing Corp.'s sales team today announced those negotiations have now been finalized. New three-year agreements have been reached with name and title sponsors for both cars. Associate sponsors are currently negotiating with the marketing company for alliances with the title sponsors. On Wednesday, October 20, 1999, ISM will host a major media event to announce the entire sponsor package, the driver lineup, and unveil the color schemes for the multi-car team. Also unveiled will be the new agreements with Chassis Manufacturer and Tire Manufacturer. Expected to attend are ESPN, ESPN2, ABC, NBC, FOX, and CBS affiliates. Invitations are being sent and are to be limited to 150 people comprising the media from Wall Street and Motorsports, affiliates of the title sponsors, and associate sponsors and their guests. "It was critical for us to have a multi-car effort to compete at this level," said ISM Chairman L.G. Hancher Jr. "I appreciate the efforts of ISM Marketing company in delivering these great partners. These major corporate alliances will greatly enhance ISM's bottom line and shareholder value. We will be announcing the companies and the drivers over the next few weeks, and look forward to the unveiling. It will be an event!"