PACSUN EXPANDS PARTNERSHIP WITH TRAILBLAZING DESIGNER ALEALI MAY THROUGH SECOND LIMITED-EDITION NFL COLLECTION

Local Designer Reimagines NFL Merch with a Fresh SoCal Edge Brought to Life by Pacsun

LOS ANGELES, Sept. 16, 2025 -- Pacsun and Aleali May announced today the launch of the second iteration of NFL x ALEALI MAY. Designed and styled by LA native and fashion designer Aleali May, the limited-edition collection of unisex apparel reinforces Pacsun's commitment to sports as a cornerstone of youth culture, where fandom, fashion, and identity intersect.

"What excites me about this collection is showing how sports energy translates into streetwear that people want to live in," said Aleali May. "I designed these pieces to carry the spirit of the game, but in a way that feels effortless and everyday. It's about creating styles that connect team pride to personal style."

The unisex collection features graphic tees and hoodies with boxy, oversized silhouettes, thicker cotton fabrications, and a distressed wash on tees. Double-sided prints nod to May's bold design approach, with the lineup representing ten NFL teams: the Los Angeles Rams, San Francisco 49ers, Las Vegas Raiders, Dallas Cowboys, Philadelphia Eagles, New York Giants, New England Patriots, Pittsburgh Steelers, Baltimore Ravens, and Los Angeles Chargers.

The NFL has grown into more than just a sports league – it's now a cultural driver with a broad and diverse audience, just like Pacsun's community. From Gen Z and Gen Alpha to women and men alike, the game holds wide appeal and a strong place in entertainment and pop culture, bringing in elements of art and music. Pacsun's collaboration with Aleali May taps into this momentum, delivering a collection that blends the passion of NFL fandom with creativity and self-expression through bold, artistic fashion.

"Sports are shaping culture in real time, and Pacsun is here to make sure our community has a voice in that conversation," said Richard Cox, CMO of Pacsun. "This second collaboration with Aleali May gives fans a way to express identity, celebrate their teams, and see themselves in the culture of the NFL."

The NFL x ALEALI MAY collection launches today, September 16, exclusively at Pacsun stores and online, with select availability at team retail (in-stadium and online) and NFLShop.com. Now in their sixth year of partnership, Pacsun and the Rams continue to build authentic connections and strengthen ties with the LA community and fans nationwide, reinforcing the brand's long-term investment in NFL culture. Tees retail for $45 and hoodies for $80, available in sizes S–XL.

By uniting the NFL's community impact and influence with Aleali May's design voice, Pacsun is continuing to shape how the next generation expresses identity through fashion and fandom.

Collection imagery can be accessed HERE.

SOURCE Pacsun