After 28 Years Online and Millions of Viewers We Still Generate Revenue From Google Traffic

By Bob Gordon and Marc Rauch
Co-founders of The Auto Channel

In Google's October 2023 SEO Recommendations & Best Practices Newsletter, The Auto Channel Received This From Google “You have no opportunities (to improve revenue) right now”
Check back later for new opportunities. In the meantime, try running an experiment to improve the performance of your ad setup. Go to experiments

THANKS PARTNER

In 1998, when Google started online, The Auto Channel had already proven itself over two plus years of digital publishing. In fact, we were told by Google when they came along and solicited our an Adsense partnership that we were going to be the first editorial automotive website to partner with Google...the first in the world...not Cars.Com Or Auto Trader Or CarMax Or Road and Track Or Motor trend Or Automotive News Or Auto Week Or Edmunds Or Or Or....It Was Pennzoil's Favorite, The Auto Channel.

In our almost quarter century together as "partners" The Auto Channel ad revenue derived from Google ad payments have gone from $35,000 per month to less than 3% of that now, can you imagine how devastating that is?

Despite The Auto Channel checking all of the "good Guy" boxes we are in a quandary...we have stopped paying contributors, we have moved to a $250 a month office, we are hanging on by a fingernail and its a mystery to us as to what we have to change to increase revenue.

• Google says we need to be helpful to readers...we are.
• Google says we have to pass the smell test...we do.
• Google says we must be experienced...we are (actually the most experienced staff of any website in the world).
• Google says that buying their ad space can generate additional audience...Hey if we had a spare $10 million or so could we once again be the number one editorial automotive website in the world.
• Hey Google how can we reignite your Googley Eyes As Your Minions Rank Our Content?

Since 1996 this is what we have been doing to deliver what we believe our audience wants and needs

The Auto Channel's "Topic Determined Audience" Has Guaranteed Advertiser's a 100% Safe, Pure and Relevant Automotive Focused Audience.

The Auto Channel's Published Library Of Automotive Topics Are Sought By Purposeful Car Guys and Gals, Serious in-market car shoppers, Automotive influencers, In-passing Discovers, Curious civilians, Dreamers and Hard Bitten Auto Buffs Who Can Discover An Answer To Their Query Within a million pages of automotive news and opinion focused on BEV, ICE (Gasoline), ICE (Ethanol), ICE (Hydrogen), ICE (Methanol), ICE (Propane), Ammonia (ICE), Hybrids, Flex-fuel, PHEV, Hydrogen, Fuel-Cells, CNG, Bio-Diesel, and flux capacitors.

For over a quarter of a century our audience has gotten smarter, stayed up-to-speed, reduced the chance for a lack-of-knowledge screwing or learned more just for fun!.

Our Editorial Mantra Says That, Despite Government Edicts, Foreign Intervention, Third Party Special Interests, The Auto Channel Supports the Common Sense Idea That Believes That Only Vehicle Buyers Can Ultimately Determine The Automobile's Future.

• Since 1996 Our Homegrown Smart Software Has Powered This Site Archiving Seamless Delivery Of Professionally Created Automotive Content Top Stories, Back Stories, Connections - All Indexed And Ready For You To Discover Why and How

• KEEPING UP! - Browse The Auto Channel: The Web's Automotive Mother Site (On Line Since April 1995), Contains A Compendium Of Online Vehicle Research, As-It-Happens and Historic Automotive News, Thousands Of Research Enhanced Car and Truck Reviews and Buyers Tools That Can Save You From Buying The Wrong Vehicle.

• Online Vehicle Research, In-Context Auto Brand News, Specs, New and Used Car and Truck Research, Original Expert Reviews, Comparison Tools, Individual Brand Buyers Guides, "Perfect Match" Ranking Tool, New Car Buyers Guide, Used Car Buyers Guide, Thought Provoking Alt Fuel Features, Event Coverage (Video, Audio, Images, Text) and Expert Future Views and Opinions From Knowledgeable Veteran Auto Journalists, Scientists, Inventors And Life Experienced Car Guys.

• 99.54% Brand Safe Automotive Content 100% Automotive Interest Audience. No Need To Sacrifice Privacy In Order To Discover/Explore Over 1 Million Pages of Automotive Lifestyle Content,

After 25+ Years On Line Our "Invented Here" Format and Original Research Tools Remain The Most Plagiarized Automotive Content Elements On The Web (If you have a problem with this statement I'm Happy To Prove It bgordon@theautochannel.com).

Thoughts? Please Help Us As We are Just Not Ready To Go Gentle Into That Good Night, Thanks Dylan.