2016 New York Auto Show - Toyota Reveals
 |
March 23, 2016
2016 New York International
Auto Show
2017 Toyota Prius Prime Reveal
New York, N.Y.
Wednesday, March 23, 2016
Bill Fay, Group Vice President and General Manager – Toyota Division, Toyota Motor Sales, U.S.A., Inc.
-----
Good morning everyone, and thanks for helping us kick off the 2016 New York Auto Show. We have a lot of great product news to share with you today…so let’s get started!
About two months ago, we started to transition the Scion brand over to Toyota, bringing with it, over 13 years of knowledge on how to attract and engage young customers. As part of the brand transition, remaining Scion vehicles will join the Toyota brand lineup…and I’m happy to introduce the first to join the family…the 2017 Toyota 86.
We’re really excited to have a bona fide sports car back in the Toyota lineup. The name 86 is shared globally, and is passed down from the car that inspires it, the Corolla GT-S, known by its true fans as the AE86 or “hachi-roku,” which means 8-6 in Japanese.
The AE86 didn’t rely on brute horsepower, but instead a remarkable combination of a lightweight design, responsive power and perfect balance…much like the 86 of today.
As you can see, the name isn’t the only thing that has changed. We’re investing in the 86 to make it better than ever, with styling updates, new wheels and more premium materials throughout.
We’ve increased performance with:
The new 86 will go on sale at all Toyota dealerships this fall.
Another exciting vehicle that will soon enter the Toyota lineup is the C-HR.
The timing couldn’t be better, as the small SUV segment has increased 20 percent in the last year to become the largest segment in the industry…and half of that growth is coming from entry level models.
If you haven’t yet seen this concept in person, I encourage you to visit the Toyota display today and have a look. We’ll have more news on a production version later this year.
So we’ve got the youth and entry level market covered…Now let’s turn our attention to the hottest part of the market….trucks and SUVs.
In 2015, light trucks dominated, accounting for 58% of the total market. With historically low gas prices and favorable interest rates, we don’t see a cool down in the near future…and we have great news to share.
Just three years ago right here at the NY auto show, we introduced an all-new third generation Highlander…and it has been a huge success. We’re selling them as fast as we can make them at our factory in Princeton, Indiana.
But in the spirt of “ever better cars”, we found ways to make it even better for our customers. Ladies and gentlemen, the 2017 Toyota Highlander.
Available for the first time on Highlander, this new SE grade features an aggressive attitude, complete with:
Sure the new Highlander looks fantastic…but it’s the upgrades that you can’t see that are the most significant.
For 17, all V6 Highlanders will feature a new, more powerful and fuel-efficient 3.5-liter engine with D-4S direct injection and Stop and Start technology. We also paired it with an all-new Direct Shift 8-speed automatic transmission.
The 2017 Highlander Hybrid will also benefit from this new V6, further enhancing its already impressive driving performance and fuel economy. The hybrid model will also be available in two additional grades, LE and XLE, making hybrid technology more accessible to a wider variety of customers.
The new Highlander also raises the bar on safety…with the class-leading Toyota Safety Sense package available on all grades.
The 2017 Highlander will begin arriving in dealerships this fall.
There’s no question that trucks and SUVs are driving today’s market. But at Toyota, we still have our eyes firmly affixed on the future.
We continue to invest significantly in what is already the most advanced hybrid technology in the world.
In January, we launched the all-new fourth generation Prius.
The hybrid that started it all, was reinvented…elevating it in ways that were once thought to be…beyond possible.
We gave it a striking new exterior design, impressive driving dynamics, and of course…we couldn’t call it a Prius if we didn’t give it the world’s most thermally efficient engine.
So what happens when you take all these great product enhancements…and you challenge the very same team of engineers to make it even better?
Well…you get…the 2017 Prius Prime.
Ladies and gentlemen, say hello to the most technologically advanced hybrid in the world…the Prius Prime. We gave it the name Prime, because it represents the BEST:
So how did we do it? It all revolves around an obsession for efficiency and balance.
With the Prius Prime’s 22 miles of electric range, over 50% of Americans could get to work and back home, without using a drop of gas. And for those drivers that can charge at work…that number jumps to almost 80%.
And for those with longer commutes…they can rely on the most fuel-efficient hybrid system in the industry.
By optimizing the size of the 8.8 kilowatt-hour lithium battery, the Prius Prime achieves critical weight savings. It can also be charged faster…simply by plugging it into a standard household outlet…no other equipment needed. It’s just the smarter approach.
Of course, we know that our customers want more than just the best MPGe…they want
This new Prius Prime checks all of those boxes.
Our designers gave the Prime unique styling that is both innovative and modern…perfect for those who strive to make a difference…and love to look good doing it.
The striking front-end adds a futuristic touch with quad LED headlights and DRLs.
Around back, the iconic rear spoiler is illuminated with a techy LED glow.
A Toyota-first carbon fiber rear hatch saves precious weight, and embraces the unique dual-wave rear glass that helps reduce drag.
On the inside, owners will appreciate its cutting edge design…and its luxurious features like standard heated front seats. But most importantly, they will love how the engineers maximized the space of this mid-size car, with fold-down seats, ample cargo room, and comfortable seating for 4 full-size adults…with plenty of leg and headroom for rear passengers.
One feature that you can’t miss, is the Prime’s available 11.6-inch HD touch screen that displays all of your important information in one place. This gorgeous screen features intuitive finger controls with the ability to swipe…just like on your phone.
The Prius Prime delivers on fun-to-drive…and it starts the moment your foot hits the pedal. The Prime utilizes the reliable and proven Prius Hybrid system, but takes it a step further, allowing for both of its electric motors to power the wheels. The second motor helps deliver ultra-smooth acceleration…and speeds up to 84 miles per hour in electric mode.
Also new for Prime, when EV mode is selected, it will be solely powered by the battery…even when you floor it. This is a feature that we added based on customer feedback from drivers that wanted a pure electric experience.
Take the fun-to-drive characteristics, the extraordinary fuel economy and adopt the same dynamic handling enhancements of the all-new Prius…and you get a car worthy of its Prime name.
The safety of our customers is our top priority…and that is why every single Prius Prime will be available with Toyota Safety Sense with pedestrian detection.
By the way, we just announced that TSS and Lexus Safety System Plus will be available on 25 out of 30 Toyota and Lexus models by the end of 2017…earlier than any other automaker…and four years ahead of NHTSA’s target.
Prius Prime will also offer great features like blind spot monitor with rear cross traffic alert, intelligent clearance sonar and park assist.
To top it all off, we expect the Prius Prime to offer the best value in its class…making it more attractive to customers who may not have ever considered a hybrid, let alone one with a plug.
I’m also happy to announce today that Prius Prime will be available in all 50 states when it launches later this year, broadening the market even further. It’s Prime time all across the nation!
To enhance the ownership experience, we have partnered with Chargepoint, the leader in public vehicle charging. Our partnership will give owners access to over 20,000 U.S. charging stations…over 60% of which are free to users. Add to that an updated suite of Prius Prime Apps that manage vehicle charging, climate control, location services and other vehicle functions, and owners will experience a new type of connection to their vehicles.
So there you have it. The auto industry is more dynamic than ever. And with our broad portfolio of new and refreshed products, we are poised to continue taking advantage of opportunities in every part of the market.
These three new products are just the beginning. We look forward to sharing even more exciting product news throughout the rest of the year. In the meantime, we’ll get back to work striving to make ever better cars.
Before you leave today, be sure to get your Prius Prime hat and cell phone wallet…to get them, just snap a picture of the Prius Prime…and post it with the hashtag Prius.
Thank you for joining us. Please enjoy the rest of the show.
2017 Toyota Prius Prime Reveal
New York, N.Y.
Wednesday, March 23, 2016
Bill Fay, Group Vice President and General Manager – Toyota Division, Toyota Motor Sales, U.S.A., Inc.
Good morning everyone, and thanks for helping us kick off the 2016 New York Auto Show. We have a lot of great product news to share with you today…so let’s get started!
About two months ago, we started to transition the Scion brand over to Toyota, bringing with it, over 13 years of knowledge on how to attract and engage young customers. As part of the brand transition, remaining Scion vehicles will join the Toyota brand lineup…and I’m happy to introduce the first to join the family…the 2017 Toyota 86.
We’re really excited to have a bona fide sports car back in the Toyota lineup. The name 86 is shared globally, and is passed down from the car that inspires it, the Corolla GT-S, known by its true fans as the AE86 or “hachi-roku,” which means 8-6 in Japanese.
The AE86 didn’t rely on brute horsepower, but instead a remarkable combination of a lightweight design, responsive power and perfect balance…much like the 86 of today.
As you can see, the name isn’t the only thing that has changed. We’re investing in the 86 to make it better than ever, with styling updates, new wheels and more premium materials throughout.
We’ve increased performance with:
- superior shock and spring tuning
- and for you manual transmission enthusiasts…a 5 horsepower bump…combined with a change in the differential ratio…results in improved acceleration
The new 86 will go on sale at all Toyota dealerships this fall.
Another exciting vehicle that will soon enter the Toyota lineup is the C-HR.
The timing couldn’t be better, as the small SUV segment has increased 20 percent in the last year to become the largest segment in the industry…and half of that growth is coming from entry level models.
If you haven’t yet seen this concept in person, I encourage you to visit the Toyota display today and have a look. We’ll have more news on a production version later this year.
So we’ve got the youth and entry level market covered…Now let’s turn our attention to the hottest part of the market….trucks and SUVs.
In 2015, light trucks dominated, accounting for 58% of the total market. With historically low gas prices and favorable interest rates, we don’t see a cool down in the near future…and we have great news to share.
Just three years ago right here at the NY auto show, we introduced an all-new third generation Highlander…and it has been a huge success. We’re selling them as fast as we can make them at our factory in Princeton, Indiana.
But in the spirt of “ever better cars”, we found ways to make it even better for our customers. Ladies and gentlemen, the 2017 Toyota Highlander.
Available for the first time on Highlander, this new SE grade features an aggressive attitude, complete with:
- new front fascia, with darker accents on its front grille, headlamp housings and roof rails
- unique 19-inch wheels
- a sporty interior with black leather seats
- and of course, a performance-tuned suspension to back it all up
Sure the new Highlander looks fantastic…but it’s the upgrades that you can’t see that are the most significant.
For 17, all V6 Highlanders will feature a new, more powerful and fuel-efficient 3.5-liter engine with D-4S direct injection and Stop and Start technology. We also paired it with an all-new Direct Shift 8-speed automatic transmission.
The 2017 Highlander Hybrid will also benefit from this new V6, further enhancing its already impressive driving performance and fuel economy. The hybrid model will also be available in two additional grades, LE and XLE, making hybrid technology more accessible to a wider variety of customers.
The new Highlander also raises the bar on safety…with the class-leading Toyota Safety Sense package available on all grades.
The 2017 Highlander will begin arriving in dealerships this fall.
There’s no question that trucks and SUVs are driving today’s market. But at Toyota, we still have our eyes firmly affixed on the future.
We continue to invest significantly in what is already the most advanced hybrid technology in the world.
In January, we launched the all-new fourth generation Prius.
The hybrid that started it all, was reinvented…elevating it in ways that were once thought to be…beyond possible.
We gave it a striking new exterior design, impressive driving dynamics, and of course…we couldn’t call it a Prius if we didn’t give it the world’s most thermally efficient engine.
So what happens when you take all these great product enhancements…and you challenge the very same team of engineers to make it even better?
Well…you get…the 2017 Prius Prime.
Ladies and gentlemen, say hello to the most technologically advanced hybrid in the world…the Prius Prime. We gave it the name Prime, because it represents the BEST:
- the best hybrid MPG
- the best driving range (600+ miles)
- and the best MPGe (120+ miles) of any plug-in in the world.
So how did we do it? It all revolves around an obsession for efficiency and balance.
With the Prius Prime’s 22 miles of electric range, over 50% of Americans could get to work and back home, without using a drop of gas. And for those drivers that can charge at work…that number jumps to almost 80%.
And for those with longer commutes…they can rely on the most fuel-efficient hybrid system in the industry.
By optimizing the size of the 8.8 kilowatt-hour lithium battery, the Prius Prime achieves critical weight savings. It can also be charged faster…simply by plugging it into a standard household outlet…no other equipment needed. It’s just the smarter approach.
Of course, we know that our customers want more than just the best MPGe…they want
- stand-out styling…
- next generation technology…
- a fun-to-drive character…
- active safety systems…
- and they want it all at a great value
This new Prius Prime checks all of those boxes.
Our designers gave the Prime unique styling that is both innovative and modern…perfect for those who strive to make a difference…and love to look good doing it.
The striking front-end adds a futuristic touch with quad LED headlights and DRLs.
Around back, the iconic rear spoiler is illuminated with a techy LED glow.
A Toyota-first carbon fiber rear hatch saves precious weight, and embraces the unique dual-wave rear glass that helps reduce drag.
On the inside, owners will appreciate its cutting edge design…and its luxurious features like standard heated front seats. But most importantly, they will love how the engineers maximized the space of this mid-size car, with fold-down seats, ample cargo room, and comfortable seating for 4 full-size adults…with plenty of leg and headroom for rear passengers.
One feature that you can’t miss, is the Prime’s available 11.6-inch HD touch screen that displays all of your important information in one place. This gorgeous screen features intuitive finger controls with the ability to swipe…just like on your phone.
- a color head up display
- Premium JBL Audio, and
- Qi wireless charging
The Prius Prime delivers on fun-to-drive…and it starts the moment your foot hits the pedal. The Prime utilizes the reliable and proven Prius Hybrid system, but takes it a step further, allowing for both of its electric motors to power the wheels. The second motor helps deliver ultra-smooth acceleration…and speeds up to 84 miles per hour in electric mode.
Also new for Prime, when EV mode is selected, it will be solely powered by the battery…even when you floor it. This is a feature that we added based on customer feedback from drivers that wanted a pure electric experience.
Take the fun-to-drive characteristics, the extraordinary fuel economy and adopt the same dynamic handling enhancements of the all-new Prius…and you get a car worthy of its Prime name.
The safety of our customers is our top priority…and that is why every single Prius Prime will be available with Toyota Safety Sense with pedestrian detection.
By the way, we just announced that TSS and Lexus Safety System Plus will be available on 25 out of 30 Toyota and Lexus models by the end of 2017…earlier than any other automaker…and four years ahead of NHTSA’s target.
Prius Prime will also offer great features like blind spot monitor with rear cross traffic alert, intelligent clearance sonar and park assist.
To top it all off, we expect the Prius Prime to offer the best value in its class…making it more attractive to customers who may not have ever considered a hybrid, let alone one with a plug.
I’m also happy to announce today that Prius Prime will be available in all 50 states when it launches later this year, broadening the market even further. It’s Prime time all across the nation!
To enhance the ownership experience, we have partnered with Chargepoint, the leader in public vehicle charging. Our partnership will give owners access to over 20,000 U.S. charging stations…over 60% of which are free to users. Add to that an updated suite of Prius Prime Apps that manage vehicle charging, climate control, location services and other vehicle functions, and owners will experience a new type of connection to their vehicles.
So there you have it. The auto industry is more dynamic than ever. And with our broad portfolio of new and refreshed products, we are poised to continue taking advantage of opportunities in every part of the market.
These three new products are just the beginning. We look forward to sharing even more exciting product news throughout the rest of the year. In the meantime, we’ll get back to work striving to make ever better cars.
Before you leave today, be sure to get your Prius Prime hat and cell phone wallet…to get them, just snap a picture of the Prius Prime…and post it with the hashtag Prius.
Thank you for joining us. Please enjoy the rest of the show.
Prime Mover: Toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime
- Ultra-efficient Prius with Plug-in Hybrid Powertrain
- Manufacturer-estimated 120 MPGe
- Available in 50 States
- Techno-wonder with Available 11.6-inch Multimedia HD Display, Head-up Display and Wireless Phone Charging
- A Total Package in Every Aspect, Adding Up to Great Value
March 23, 2016
NEW YORK, March 23, 2016 – If there’s electricity in the air at the 2016 New York International Auto Show, it’s probably coming from the Toyota display, where the world’s hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. “Prime” means best, making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model’s history.
The Prius Prime’s manufacturer-estimated 120 or above MPGe (miles per gallon equivalent) is expected to be the highest MPGe rating of any Plug-in Hybrid.* It also represents a substantial 26-percent enhancement over its predecessor, a result of greater battery capacity and an improved hybrid system. In hybrid mode, the Prius Prime is targeting a hybrid MPG equal to or better than the Prius liftback.
The 2017 Prius Prime combines an electrifying design with an even more capable electric powertrain than the previous-generation Prius Plug-in Hybrid. The Prius Prime is expected to offer an estimated two times the electric range of the previous model -- 22 miles – meeting the daily commuter distance of over half of U.S. drivers, and drive at speeds up to 84 mph without leaving EV mode.
As parsimonious with fuel as the Prius Prime may be, it drives with the same verve as the standard new-generation Prius hybrid, one result of the new high-strength platform and double-wishbone independent rear suspension.
Prius Prime adds even more premium touches and exclusive tech features compared to the all-new Prius hybrid, including its available 11.6-inch, HD central multimedia screen with standard navigation and available full color head-up display. “Prime” also describes the vehicle’s available advanced safety technology, Toyota Safety Sense™ P. This multi-feature advanced active safety suite, bundles the Pre-Collision System with Pedestrian Detection and Automatic Braking; Lane Departure Alert with Steering Assist; Full-Speed Dynamic Radar Cruise Control with full stop technology and Automatic High Beams. Blind Spot Monitor and Rear Cross Traffic Alert are also available for additional peace of mind.
All 2017 Prius hybrid models come standard with eight supplemental restraint system airbags, including multi-stage driver and front passenger front airbags; driver and front passenger side airbags; full-length curtain airbags; a driver knee airbag, and a front passenger seat cushion airbag.
Electrifying Design Cheats the Wind … and the Scales
If the 2017 Prius Prime looks like the future, it was purely intentional on the designers’ part. The new-generation Prius Prime is 2.4 inches longer, 0.6 inches wider and about an inch lower than its predecessor. The growth boosts cargo room over its predecessor and gives the Prius Prime a road-hugging stance.
The wind-cheating body and its high-strength/low weight structure are critical factors in the Prius Prime’s astoundingly low energy consumption. Its coefficient of drag is expected to be among the lowest for production sedans. Automatic grille shutters help reduce drag by closing when airflow to the radiator is not needed.
Yet the Prius Prime is no aero jellybean. It’s chiseled profile and edgy character lines seem to dare the wind to stand in its way. Energy-conserving quad LED headlights glow like diamonds cutting the night, and LED rear combination lamps leave an unforgettable nighttime signature. Driver visibility remains excellent, aided by a full-width aero glass panel over the rear spoiler and a standard backup camera. The distinctive aero rear window is eye-catching and adds to its slipstream character.
While giving the new-generation Prius models more features, Toyota kept vehicle weight in check by using aluminum for the hood, carbon fiber on the rear hatch, and by using high-tensile strength steel in other parts of the structure. In fact, the lightweight carbon fiber rear hatch makes opening and closing almost effortless.
EV or Hybrid? Both.
The Prius Prime will please anyone who wants to reduce trips to the gas pump, and it would make a great road trip car, too. The Prius Prime will allow drivers to stay in EV mode in more situations, helping to enhance vehicle range on one tank of fuel. You can plug it in, gas it up, or both. On one 11.3-gallon tank of regular-grade gasoline and a full electric charge, the 2017 Prius Prime anticipates a class-leading estimated total driving range of over 600 miles (Toyota recommends making occasional stops to refuel and recharge yourself and passengers).
Mechanical Genius
Both the standard Prius hybrid and the Prius Prime are powered by Toyota’s Hybrid Synergy Drive powertrain, which seamlessly combines the output of the gasoline engine and electric motor through a planetary-type continuously variable transmission. The biggest difference is that the Prius Prime can be plugged in at home to recharge its larger 8.8kWh battery pack.
In Hybrid mode, the Prius Prime can run on the gasoline engine or electric motor alone or a combination of both. Even when not running in EV mode, the Prius Prime will automatically rely more on its electric capability in situations where it is more efficient than running the gasoline engine, especially in urban and suburban driving and during shorter trips.
The Prius Prime will also feature a Toyota-first dual motor generator drive system, using both the electric motor and the generator for drive force, helping to boost acceleration performance. Regenerative braking recaptures electrical energy under deceleration and braking and stores it in the battery, which helps to reduce fuel consumption.
Even better, there’s no special equipment for home charging. Just use the supplied cord and the Prius Prime takes approximately 5.5 hours using a standard household outlet. Charging takes less than half the time with a 240V source.
Efficiency Expert
Not to be overshadowed by all the electrical magic, the Prius Prime’s gasoline engine also plays a starring role in that efficiency. The 1.8-liter Atkinson-cycle, 4-cylinder engine – the same as in all 2016 Prius hybrid models – earns a groundbreaking 40 percent-plus thermal efficiency. Most modern automobile engines reach about 25-30 percent. Myriad details throughout the hybrid powertrain contribute to the efficiency, including an exhaust gas recirculation (EGR) system with a cooler, smaller, lighter, quieter hybrid system water pump and an exhaust heat recirculation system that speeds engine warm-up.
Looks Marvelous, Feels Marvelous
The Prius Prime looks and feels far from frugal on the inside, where a four-seat cabin layout, with center console running front to back, looks more like a high-end luxury coupe. Practicality remains ever present, however, with standard 60/40 folding rear seatbacks. It’s a quiet cabin, too, thanks to the sound-insulating laminated windshield and front door glass and the optimized aero shape that helps keep wind noise where it belongs – outside.
The Prius Prime coddles the driver and passengers with standard heated front seats, an automatic climate control system, and available SofTex® synthetic leather trimmed seats. The climate control system is quieter, thanks to an electric compressor, and it’s smarter, focusing airflow only to areas where occupants are seated in order to help maximize fuel economy and comfort. The climate control system can also operate without the engine on, with a heat pump that allows the system to cool or heat the cabin while driving in EV mode. The driver can activate the remote air conditioning system with an available key fob or smartphone app to cool the interior before entering the cabin.
High Tech, Low Effort
The centrally mounted gauge panel, a Prius hallmark since the model’s inception, appears to float above the dashboard. The panel features dual 4.2-inch full-color TFT (thin film transistor) multi-information displays, and the driver can change their content by using steering wheel controls.
The display provides a multitude of readouts for hybrid energy information and more, and the driver can choose how much information to view. Want to cut the cord? With available wireless cell phone charging for Qi-compatible devices, just place your Qi-compatible devices on the console pad to charge it wirelessly.
Multimedia Mogul
Sound and vision inside the Prius Prime likewise meet the standard of “prime.” Toyota equipped this top Prius with its top Entune® multimedia system and made it all accessible through a new and exclusive 11.6-inch HD tablet display. The navigation graphics look simply stunning, and intuitive touch controls make operation a snap.
Prius Prime will also offer an exclusive suite of Prius Prime Apps, allowing you to remotely manage your vehicle’s charging schedule and status, locate charging stations, track and compare your eco driving score with others on social media, remotely control the vehicle’s climate system, and more – all from your smartphone. It’s advanced eco at your fingertips.
An available Entune™ Premium JBL® Audio system with Integrated Navigation and App Suite puts 10 JBL GreenEdge™ speakers in six locations for sonic bliss. The Entune™ Multimedia Bundle includes AM/FM cache radio (letting you pause songs and play later), HD Radio™, HD Radio™ predictive traffic and Doppler weather overlay, SiriusXM® Satellite Radio with 3-month complimentary SiriusXM All Access trial and Gracenote® album cover art.
Of course there’s a USB 2.0 port with iPod® connectivity and control, plus advanced voice recognition and hands-free phone capability, phonebook access and music streaming via Bluetooth®. For iPhone users, Siri® Eyes Free mode adds yet another in-car assistant.
The Entune™ App Suite adds yet more music sources, including Slacker Radio, iHeartRadio and Pandora® as well as Destination Search, MovieTickets.com, OpenTable®, Facebook Places, Yelp™ plus real-time traffic, weather, fuel prices, sports and stocks. Access to Entune® services is subscription-free.
Built-in Parking Valet
In the urban jungle, where hunting for a prime parking space is a sport, the Prius Prime wins. Available Intelligent Parking Assist (IPA) uses ultrasonic wave sensors to size up a parallel parking space and then, when activated by the driver, can steer the car into it. The system can also reverse the Prius Prime into perpendicular spaces and automatically steer it out of a parallel space.
When the way forward gets narrow, such as in a parking garage, the system’s Intelligent Clearance Sonar provides visible and audible warnings if the driver gets too close to obstacles on the vehicle’s sides.
The 2017 Prius Prime will begin arriving in Toyota showrooms in late fall.
*Based on manufacture’ data (Prius Prime 120MPGe) and fueleconomy.gov Plug-in Hybrid segment, as of February 2016
The Prius Prime’s manufacturer-estimated 120 or above MPGe (miles per gallon equivalent) is expected to be the highest MPGe rating of any Plug-in Hybrid.* It also represents a substantial 26-percent enhancement over its predecessor, a result of greater battery capacity and an improved hybrid system. In hybrid mode, the Prius Prime is targeting a hybrid MPG equal to or better than the Prius liftback.
The 2017 Prius Prime combines an electrifying design with an even more capable electric powertrain than the previous-generation Prius Plug-in Hybrid. The Prius Prime is expected to offer an estimated two times the electric range of the previous model -- 22 miles – meeting the daily commuter distance of over half of U.S. drivers, and drive at speeds up to 84 mph without leaving EV mode.
As parsimonious with fuel as the Prius Prime may be, it drives with the same verve as the standard new-generation Prius hybrid, one result of the new high-strength platform and double-wishbone independent rear suspension.
Prius Prime adds even more premium touches and exclusive tech features compared to the all-new Prius hybrid, including its available 11.6-inch, HD central multimedia screen with standard navigation and available full color head-up display. “Prime” also describes the vehicle’s available advanced safety technology, Toyota Safety Sense™ P. This multi-feature advanced active safety suite, bundles the Pre-Collision System with Pedestrian Detection and Automatic Braking; Lane Departure Alert with Steering Assist; Full-Speed Dynamic Radar Cruise Control with full stop technology and Automatic High Beams. Blind Spot Monitor and Rear Cross Traffic Alert are also available for additional peace of mind.
All 2017 Prius hybrid models come standard with eight supplemental restraint system airbags, including multi-stage driver and front passenger front airbags; driver and front passenger side airbags; full-length curtain airbags; a driver knee airbag, and a front passenger seat cushion airbag.
Electrifying Design Cheats the Wind … and the Scales
If the 2017 Prius Prime looks like the future, it was purely intentional on the designers’ part. The new-generation Prius Prime is 2.4 inches longer, 0.6 inches wider and about an inch lower than its predecessor. The growth boosts cargo room over its predecessor and gives the Prius Prime a road-hugging stance.
The wind-cheating body and its high-strength/low weight structure are critical factors in the Prius Prime’s astoundingly low energy consumption. Its coefficient of drag is expected to be among the lowest for production sedans. Automatic grille shutters help reduce drag by closing when airflow to the radiator is not needed.
Yet the Prius Prime is no aero jellybean. It’s chiseled profile and edgy character lines seem to dare the wind to stand in its way. Energy-conserving quad LED headlights glow like diamonds cutting the night, and LED rear combination lamps leave an unforgettable nighttime signature. Driver visibility remains excellent, aided by a full-width aero glass panel over the rear spoiler and a standard backup camera. The distinctive aero rear window is eye-catching and adds to its slipstream character.
While giving the new-generation Prius models more features, Toyota kept vehicle weight in check by using aluminum for the hood, carbon fiber on the rear hatch, and by using high-tensile strength steel in other parts of the structure. In fact, the lightweight carbon fiber rear hatch makes opening and closing almost effortless.
EV or Hybrid? Both.
The Prius Prime will please anyone who wants to reduce trips to the gas pump, and it would make a great road trip car, too. The Prius Prime will allow drivers to stay in EV mode in more situations, helping to enhance vehicle range on one tank of fuel. You can plug it in, gas it up, or both. On one 11.3-gallon tank of regular-grade gasoline and a full electric charge, the 2017 Prius Prime anticipates a class-leading estimated total driving range of over 600 miles (Toyota recommends making occasional stops to refuel and recharge yourself and passengers).
Mechanical Genius
Both the standard Prius hybrid and the Prius Prime are powered by Toyota’s Hybrid Synergy Drive powertrain, which seamlessly combines the output of the gasoline engine and electric motor through a planetary-type continuously variable transmission. The biggest difference is that the Prius Prime can be plugged in at home to recharge its larger 8.8kWh battery pack.
In Hybrid mode, the Prius Prime can run on the gasoline engine or electric motor alone or a combination of both. Even when not running in EV mode, the Prius Prime will automatically rely more on its electric capability in situations where it is more efficient than running the gasoline engine, especially in urban and suburban driving and during shorter trips.
The Prius Prime will also feature a Toyota-first dual motor generator drive system, using both the electric motor and the generator for drive force, helping to boost acceleration performance. Regenerative braking recaptures electrical energy under deceleration and braking and stores it in the battery, which helps to reduce fuel consumption.
Even better, there’s no special equipment for home charging. Just use the supplied cord and the Prius Prime takes approximately 5.5 hours using a standard household outlet. Charging takes less than half the time with a 240V source.
Efficiency Expert
Not to be overshadowed by all the electrical magic, the Prius Prime’s gasoline engine also plays a starring role in that efficiency. The 1.8-liter Atkinson-cycle, 4-cylinder engine – the same as in all 2016 Prius hybrid models – earns a groundbreaking 40 percent-plus thermal efficiency. Most modern automobile engines reach about 25-30 percent. Myriad details throughout the hybrid powertrain contribute to the efficiency, including an exhaust gas recirculation (EGR) system with a cooler, smaller, lighter, quieter hybrid system water pump and an exhaust heat recirculation system that speeds engine warm-up.
Looks Marvelous, Feels Marvelous
The Prius Prime looks and feels far from frugal on the inside, where a four-seat cabin layout, with center console running front to back, looks more like a high-end luxury coupe. Practicality remains ever present, however, with standard 60/40 folding rear seatbacks. It’s a quiet cabin, too, thanks to the sound-insulating laminated windshield and front door glass and the optimized aero shape that helps keep wind noise where it belongs – outside.
The Prius Prime coddles the driver and passengers with standard heated front seats, an automatic climate control system, and available SofTex® synthetic leather trimmed seats. The climate control system is quieter, thanks to an electric compressor, and it’s smarter, focusing airflow only to areas where occupants are seated in order to help maximize fuel economy and comfort. The climate control system can also operate without the engine on, with a heat pump that allows the system to cool or heat the cabin while driving in EV mode. The driver can activate the remote air conditioning system with an available key fob or smartphone app to cool the interior before entering the cabin.
High Tech, Low Effort
The centrally mounted gauge panel, a Prius hallmark since the model’s inception, appears to float above the dashboard. The panel features dual 4.2-inch full-color TFT (thin film transistor) multi-information displays, and the driver can change their content by using steering wheel controls.
The display provides a multitude of readouts for hybrid energy information and more, and the driver can choose how much information to view. Want to cut the cord? With available wireless cell phone charging for Qi-compatible devices, just place your Qi-compatible devices on the console pad to charge it wirelessly.
Multimedia Mogul
Sound and vision inside the Prius Prime likewise meet the standard of “prime.” Toyota equipped this top Prius with its top Entune® multimedia system and made it all accessible through a new and exclusive 11.6-inch HD tablet display. The navigation graphics look simply stunning, and intuitive touch controls make operation a snap.
Prius Prime will also offer an exclusive suite of Prius Prime Apps, allowing you to remotely manage your vehicle’s charging schedule and status, locate charging stations, track and compare your eco driving score with others on social media, remotely control the vehicle’s climate system, and more – all from your smartphone. It’s advanced eco at your fingertips.
An available Entune™ Premium JBL® Audio system with Integrated Navigation and App Suite puts 10 JBL GreenEdge™ speakers in six locations for sonic bliss. The Entune™ Multimedia Bundle includes AM/FM cache radio (letting you pause songs and play later), HD Radio™, HD Radio™ predictive traffic and Doppler weather overlay, SiriusXM® Satellite Radio with 3-month complimentary SiriusXM All Access trial and Gracenote® album cover art.
Of course there’s a USB 2.0 port with iPod® connectivity and control, plus advanced voice recognition and hands-free phone capability, phonebook access and music streaming via Bluetooth®. For iPhone users, Siri® Eyes Free mode adds yet another in-car assistant.
The Entune™ App Suite adds yet more music sources, including Slacker Radio, iHeartRadio and Pandora® as well as Destination Search, MovieTickets.com, OpenTable®, Facebook Places, Yelp™ plus real-time traffic, weather, fuel prices, sports and stocks. Access to Entune® services is subscription-free.
Built-in Parking Valet
In the urban jungle, where hunting for a prime parking space is a sport, the Prius Prime wins. Available Intelligent Parking Assist (IPA) uses ultrasonic wave sensors to size up a parallel parking space and then, when activated by the driver, can steer the car into it. The system can also reverse the Prius Prime into perpendicular spaces and automatically steer it out of a parallel space.
When the way forward gets narrow, such as in a parking garage, the system’s Intelligent Clearance Sonar provides visible and audible warnings if the driver gets too close to obstacles on the vehicle’s sides.
The 2017 Prius Prime will begin arriving in Toyota showrooms in late fall.
*Based on manufacture’ data (Prius Prime 120MPGe) and fueleconomy.gov Plug-in Hybrid segment, as of February 2016
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