FIAT Challenges Fans to Unscramble a Phrase to Win a Trip for Two to Italy

Fiat Boarding Pass Details

AUBURN HILLS, Mich., Aug. 7, 2012; Unscramble a phrase and one lucky winner and their guest will have a chance to spend five days and four nights in Italy, at the same location where the FIAT brand's latest commercial, "Immigrants," was filmed. The contest kicks off today on the FIAT brand's blog site, www.fiatbackstage.com.

"Amalfi and Sorrento served as the perfect backdrop to our latest commercial, 'Immigrants.' The contest will allow one of our fans and their guest with the opportunity to see and experience the Italian heritage of the FIAT brand," said Tim Kuniskis – Head of FIAT Brand for North America, Chrysler Group LLC. "'Immigrants' features colorful landscapes and breathtaking views of the famed Italian coast – this is a once-in-a-lifetime experience that can't be missed."

To enter the contest, participants must unscramble a phrase using hyperlinked keywords located within various blog posts located on the FIAT blog page (www.fiatbackstage.com). Once unscrambled and the phrase is complete, the participant will be directed to a landing page, where the secret phase can be used as entry into the contest. Eight unique secret phrases will be posted periodically throughout the duration of the contest.

Last month, the FIAT brand unveiled their latest commercial, "Immigrants," which depicted the tale of the brand's arrival to the U.S. market with vehicles joyously cliff-diving and leaping into the sea as they made their way from Italy to the U.S. "Immigrants" was the first commercial to feature the Fiat 500 product portfolio. The commercial was filmed in Italy and New York. The scenes in Italy were shot in Amalfi and Sorrento and feature colorful landscapes and key landmarks to give consumers a flavor of the brand's Italian heritage.

About 2012 Fiat 500 models
Building on the attributes that made the original version an icon more than 50 years ago – the 2012 Fiat 500 models provide an entirely new generation of drivers with the best of Italian motoring: craftsmanship, style and safety, combined with fun-to-drive small-car efficiency.

Expanding on the qualities that have made the original Fiat 500 (Cinquecento) a timeless and efficient automobile, the 2012 Fiat 500 Cabrio (500c) adds open-air freedom and even more driving enjoyment.

With its all-new 160 horsepower 1.4-liter MultiAir Turbo engine, the recently launched Fiat 500 Abarth is designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car with the pedigree of an exclusive Italian exotic. The Fiat 500 Abarth offers track-tuned suspension and brake systems, race-inspired design, and technology features not traditionally included on a small car.

The 2012 Fiat 500 and 500c Pop models have a U.S. MSRP of $15,500 and $19,500, respectively, while the Fiat 500 Abarth has an MSRP of $22,000 (excluding destination).

About the FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento - a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine. Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle's global popularity. Since its initial launch in 2007, more than 800,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model's unquestionable popularity is the result of the Fiat 500's great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 80 awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year, Best New Engine of 2010 (FIAT MultiAir® Turbo) and a 2012 "Recommended Pick" by Consumer Guide.