Mercedes-Benz Concept A-Class Shows Consumers Where The Brand Is Going With Its UK Tour +VIDEO

MILTON KEYNES,England - September 23, 2011: Mercedes-Benz has injected some style into the compact class with the dynamic, sporty styling of the front-wheel drive Concept A-CLASS.

All this becomes clear to see when the stunning concept car embarks on its UK tour later this week.

Concept A-CLASS is going on view for the first time in the UK as part of an exciting and interactive display that is set to capture the imagination and interest of the public.

Watch the A-Class promo video

Over the next month, the Concept A-CLASS will be shown in an engaging display that creates drama and excitement amongst weekend visitors to shopping centres in four major cities across the UK.

At each location, the car is initially tantalisingly hidden from view in a mirrored box, which is surrounded by a forest of interactive LED lights that react to sound – they change colours and patterns in response to the voices or movement of passers-by.

At regular intervals, a deep note will sound and the lights will pulsate around the box, accompanied by attention-grabbing music, that will build up to a full reveal of the car.

The Concept A-CLASS National Tour will visit the Bullring Shopping Centre, Birmingham (Saturday 24th and Sunday 25th September); Westfield London (Saturday 1st and Sunday 2nd October); Arndale Shopping Centre, Manchester (Saturday 8th and Sunday 9th October) and Braehead Shopping Centre, Glasgow (Friday 14th and Saturday 15th October).

The vehicle will also be stopping off at around 70 Mercedes-Benz retailers around the country. To generate interest en-route to each location, it will be transported in full view in a transparent container on the back of The Clear Idea, a special Mercedes-Benz Atego display truck.

“Both visually and technologically, Concept A-CLASS provides an exciting insight into the potential future of the Mercedes-Benz compact car range, and a tantalising glimpse of some of the features that we’re confident would influence future customers in this highly-competitive sector,” said Gary Savage, Managing Director, Mercedes-Benz Cars.

“The Concept A-CLASS National Tour creates a unique experience for engaging with our potential customers ahead of some significant model launches next year, and it showcases the future direction of Mercedes-Benz in a truly eye-catching and enthralling way.”