Motorsports Venues - 3 Amigos Tequila To Partner With MIS

BROOKLYN, June 15, 2011: It’s signed and official! Michigan International Speedway officials have announced a partnership with 3 Amigos Tequila today.

3 Amigos Tequila will be the “Official Tequila of MIS” beginning with this weekend’s NASCAR Sprint Cup Series Heluva Good! Sour Cream Dips 400 race weekend.

“We’re pleased to partner with 3 Amigos Tequila and have them here during our upcoming race weekend,” MIS President Roger Curtis said. “We’ve had great relationships with beer and liquor companies over the years, so it’s fitting that 3 Amigos Tequila sees value in partnering with us for the 2011 season.”

3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family's farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution.

“3 Amigos is very excited to partner with Michigan International Speedway to introduce our brand to your great fans,” J. Smoke Wallin, Chairman & CEO of Paddington & Pelican Brands. He continued, “We know how serious the Michigan fans are about auto racing, and we take our tequila just as seriously – it will be a perfect match!”

NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on Sunday and the NSCS 400 on August 21, both weekends featuring 3 Amigos Tequila, are now on sale and as low as $39. Visit MISpeedway.com or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2011 events at MIS.

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is a Great Escape, a venerable NASCAR national park where race fans and sports fans can get away and enjoy the very best in racing and camaraderie. It’s the fun of NASCAR and the thrill of a great time for guests and drivers alike.