PRRACEwire Announces Membership In Kart Industry Council (KIC) - Services Firm Intends to Focus on Female Driver Promotion/Marketing For 2011

Austin, Dec. 29, 2010: With its new KIC membership in place, PRRACEwire announces a new business focus on the promotion and marketing of female kart racers who are planning to enter performance kart divisions in 2011.

"The program is geared to the production of early-career brand awareness. By offering reasonably priced professional promotion and marketing services for emerging professional kart racers, we can begin to promote to and attract commercial partners interested in helping these women as they grow." says Rick Carlton, PRRACEwire's Managing Partner.

"As an old marketing mentor told me years ago, 'Keep the product in front of the customer early and often.' But many times young women are forgotten by commercial partners when considering investment at the development level, because they don't get much promotional push. We aim to alter that reality."

The program will leverage new media, social networking, online and traditional press promotion/marketing, plus media development and consulting. To learn more contact: PRRACEwire.

About PRRACEwire

PRRACEwire is a B2B services-product company. We provide market support for the automotive performance and motorsports segments. Our business offerings include:

THE DRIVING AMBITION PROGRAM – Standardized low-cost program focused on the development of tools for young drivers and team organizations.

PRIORITY NEWS SYNDICATION – PRRACEwire operates a cluster of syndication information networks, that allow clients to propagate branded information quickly, globally and with persistence over time.

B2B PRESS RELATIONS – PRRACEwire offers customized professional support for early stage drivers, teams, organizations, and or automotive performance clients.

B2B MARKETING – PRRACEwire develops formal outreach programs that attract performance-motorsports business development.

B2B PROMOTION – PRRACEwire develops tailored promotional mechanisms and collateral for sponsors, teams, and drivers.