PRRACEwire Announces Female Driver Promotion/Marketing Focus For 2011

Austin, Dec. 27, 2010: PRRACEwire announces a new business focus on the promotion and marketing of female race drivers planning to enter various 2011 motorsports development divisions.

"The program is geared to the production of early-career brand awareness. By offering reasonably priced professional promotion and marketing services, we can begin to attract commercial partners interested in helping women racers as they grow within motorsports." says Rick Carlton, PRRACEwire's Managing Partner.

"As an old marketing mentor told me years ago, 'Keep the product in front of the customer early and often.' But many times young women are forgotten by commercial partners when considering investment at the driver development level, because they don't get enough promotional push. We aim to alter that reality."

The program will leverage new media, social networking, online and traditional press promotion/marketing, plus media development and consulting. To learn more contact: PRRACEwire.

About PRRACEwire

PRRACEwire is a B2B services-product company. We provide market support for the automotive performance and motorsports segments. Our business offerings include:

THE DRIVING AMBITION PROGRAM – Standardized low-cost program focused on the development of tools for young drivers and team organizations.

PRIORITY NEWS SYNDICATION – PRRACEwire operates a cluster of syndication information networks, that allow clients to propagate branded information quickly, globally and with persistence over time.

B2B PRESS RELATIONS – PRRACEwire offers customized professional support for early stage drivers, teams, organizations, and or automotive performance clients.

B2B MARKETING – PRRACEwire develops formal outreach programs that attract performance-motorsports business development.

B2B PROMOTION – PRRACEwire develops tailored promotional mechanisms and collateral for sponsors, teams, and drivers.