Yokohama Tire Corporation's New ADVANTAGE Online Website Helps Dealers Manage Program Growth

FULLERTON, Oct. 25, 2010: Yokohama Tire Corporation announced today the launch of a new website based on the company’s industry-leading loyalty program, the Yokohama ADVANTAGE Associate Dealer ProgramŽ. The ADVANTAGEŽ Online website monitors program earnings for consumer and commercial associate dealers including cash rewards, travel incentives and full marketing support from showroom displays to outdoor signage.

“Our number one goal is to support our dealers and help grow their business,” said Dan King, Yokohama vice president, sales and marketing. “ADVANTAGE Online offers our dealers – both consumer and commercial – powerful, at-a-glance resource for their quarterly and annual progress. An array of metrics is made instantly available, including Performance Snapshot, Rewards History and Co-Op Advertising Funds.”

The Performance Snapshot is a complete, customized dashboard view of a dealer’s business as it relates to their ADVANTAGE earnings. This is broken down into three categories:

Past Performance: Provides immediate access to the dealer’s tier-level attainment for each quarter that has closed in the current year. Current Quarter Progress: Includes results from each month and allows dealers to see how many units are needed for purchase to reach the next tier. Annual Projections: Calculates what the current purchasing trend can yield in terms of annual payouts.

With a few clicks, dealers can learn detailed information about their rewards. The Rewards History provides data on past years, types of rewards earned and total earnings. Meanwhile, the Co-Op Fund balance instantly shows how much the dealer has available for use in advertising.

“The ADVANTAGE Online program demonstrates our commitment to the success of our tire dealers,” said King. “Their benefits grow as their business with Yokohama grows.”